Highly Recommended Sales Training & Sales Performance Coaching That Works
These are just a few of the 200+ reviews and recommendations from the sales professionals and leaders I have worked with over the past 20 years.
The reviews below are snippets of the verified reviews I have recieved on various platforms including Trustpilot, LinkedIn, and Udemy.
You are welcome to contact me if you would like to arrange reference calls with my past clients.
“David is by far one of the strongest sales trainers I have ever come across…perhaps THE strongest!
Aki Danmark Palikaras – Chief People Officer at Trustpilot
“I had the pleasure of working with David Craig White in a recent sales coaching session focused on demo coaching, and I can confidently say he’s one of the most effective and insightful sales trainers I’ve ever worked with.
David brings the rare combination of a deep individual contributor background, leadership experience, and a no-nonsense, high-impact coaching style. His feedback was specific, detailed, and actionable.
He helped me rethink everything from the structure of my demos to how I frame key product points. He even helped me identify the best closing questions to ask based on my product and industry.
What stood out most was David’s ability to quickly understand the nuances of my business and deliver feedback that was laser-focused and immediately useful. He reinforced what I was doing well, clearly called out areas for improvement without sugar-coating, and helped me focus on what would truly resonate with buyers.”
Brendan Jackson – Account Executive at Profound.ai
“David helped me transition from an account executive role into the Head of Sales Development.
I had zero leadership experience, but David coached and mentored me in all areas of sales leadership from people skills to how to motivate my team, to recruitment.
David is the best sales and leadership coach I have come across and helped me develop in these areas like I would’ve never imagined possible.
He’s structured, hardworking, passionate and a natural-born sales leader and coach.”
Michael Rosetti – Head of Sales Development at Ocean.io
“I had the privilege to came across David as my sales trainer. In 18 months he did what nobody else including myself had accomplished. I learned who I was and what makes me tick and what I really disliked.
After that, the communication with anybody else was easy. I understood why someone reacted in a certain way and why somebody else’s reaction was completely different.
The best part is that I understand why I react in the way I do. The fun part now is that I know how to react and deal with different characters etc and feeling so happy after a meeting and full off energy.
The big plus, my sales went up considerably and consistently and that is still the case. Thanks, David.”
Frans Doldersum – Senior Account Manager at Siteimprove
“Worked with David as a mentor to help give me a foundation for sales leadership, he’s human, authentic and gives very relatable advice based on your current situation. He asks lots of questions and deeply understands your “as is” which of course allows him to coach you in line with your specific situation.
Most importantly – he’s a cracking bloke, coaching can feel a bit awkward at first but he has a good knack of breaking down this barrier. Anyone thinking about engaging David for sales coaching and or leadership consultancy, I’d highly recommend.”
James Loverdige – Head of Sales Development at Xebia
“I have never met such an effective sales coach in my career. David can teach you more in half an hour than Franklin Covey, Sandler and most other sales coaching companies can teach you in years.”
Mel Simons – Senior Account Executive at Trustpilot
“It has been a privileged to work with and learn from David over the past years. David is highly skilled, motivating and has helped me take my sales career to the next level. He always understood my needs and taught me how to approach different situations in new ways. I cannot say enough good things, and would highly recommend his sales training and coaching services to anyone that has the opportunity.”
Donna Zasman – Co-Founder & Director of Business Development at ZOOMcatalog
“I brought David in to add some professional development at one of our SKOs and really enjoyed watching junior and seasoned sales reps listening and learning from his materials.
He took the time to tailor his content to our sales challenges and was great to work with on planning & delivery ahead of the big event. Very credible and would highly recommend.”
David Pope – Director of Marketing at Mitek Systems
“David is an exceptionally talented sales coach who can operate at all levels, from grassroots to the boardroom. He operates with charisma and enthusiasm, energising those around him while helping individuals rapidly and memorably learn key skills.
As a person, David is an absolute gentleman, definitely someone I am glad I had the chance to work with.”
James McDowell – Enterprise Account Executive at GAN Integrity
“David was my mentor and coach and helped me with everything from how to structure sales coaching sessions to how you can establish a company coaching culture.
He also helped me with my self-awareness and emotional intelligence and take ownership of my personal development.
I can truly recommend David to every organisation that wants to grow through motivated and skilled employees. He will always be my number 1 success coach.”
Kenneth Brandt Ibsen – Sales Coach at Falcon.io (Brandwatch)
“Was lucky enough to be part of a Sales Training Session that David ran for our team during an SKO a while back. Super well structured, and enjoyable!
I find people can go into these types of things holding their breath sometimes, but David was super engaging and made it fun and practical from the start. Would 100% recommend.”
Martin Whyte – Sales Director at Mitek Systems
“I joined multiple coaching sessions led by David and would reccomend him thoroughly if your team or you want to develop a sales career and push to the next level. Expect to be challenged for this growth!
I still refer back to my various notes and test new ideas that he put forward to improve beyond just our sessions. It’s a training that can relaly be implemented and well worth speaking to him! (It also helps that he’s a nice guy, most good sales people are.).”
Nick Goodwin – Sales Development Manager at Xebia
There are many superlatives that could be thrown around to describe David, but for me, his most impressive attributes have always been his way of communicating to everyone that they can be as successful as they wish to be.
He approaches everyone and everything with sincerity and a 100% can-do attitude. If you’re in sales no matter at what level he’s a guy you can learn from and he’ll always have time to help you achieve your goals.
Tony Carballo – VP Sales at Trustpilot
“David is a strong sales-driven leader with fantastic empathy and a great personality who develops people, teams and leaders by investing time in understanding where they are, what their potential is and empowering them to take full advantage of their talent – aligned with the company objectives and a no BS attitude.”
Jesper Lindhardt – President & COO at Ocean.io
“David is a strong professional sales trainer with high ambitious and dedicated. I had to chance to work closely with him and he helps our sales rep to develop their skills and understand more the way to navigate to get most out of a sales conversation and reach their monthly and quarterly targets.
His advices and suggestions had an impact on the sales rep confidence and the overall business. He armed the sales rep with good tips and suggestions.
David is much more than a sales trainer, he is a life coach and knows how to impact the sales with a flexible methodology. It was a great pleasure to work with him and he is not afraid to go straight to the point and show it with an effective solution because he genuinely cares.
If you’re feeling stuck with sales, your employees needs more confidence with respect to sales and business, I will recommend to consult David. Your only regret will be that you didn’t reach out to him sooner. I will definitely recommend him to any sales organization.”
Brahim Ben Helal – Co-Founder VeritaTrust
“After several years of working together, I was surprised that David still managed to exceed my expectations when hired as a sales consultant.
His experience with sales and all processes involved, combined with his technical knowledge on leading platforms like Marketo and Salesforce, has made David our prime choice for keeping our sales processes lean and effective.”
Martin Andre Jonck – CEO at Papeer International ApS
David is a highly motivated and qualified sales professional with vast experience managing all aspects of business strategies, including sales, operational and employee relations.
“David is extremely good at motivating and coaching for sales teams. He is a great people manager and knows how to organize and monitor a team while managing discipline and dealing directly with any internal conflicts.
David is a results-driven professional who drove our strategies into sales like very few I have worked with, and I would highly recommend him for any sales leadership, education and coaching roles.”
Berkant Kamilov – Head of Sales (Nordics) at Falcon.io (Brandwatch)
“David is a great B2B sales expert with a lot of experience helping tech companies grow. I had an amazing working experience with him, that helped me out with my Sales Performance, with practical tools and specific resources that I use since.
I highly recommend David if you’re looking for someone who can help your B2B sales team succeed.”
Eduard Xalabarder – Channel Sales Manager at Mitek Systems
“David has always stood out as an individual getting the best out of the people he worked with as a sales coach. Over the past year, our sales floor has gone from good to really great, a huge part of this success has been due to the efforts of David. I would highly recommend people to hire him in the future to get the very best out of their sales people.”
Danny Lajer – Sales Director at Eficode
“David was an excellent mentor during my time at eMag who immediately gives you a sense of comfort. He was excellent at breaking down complex tasks and making them easy to understand and provided constant feedback that was directly related to my key performance. I was very fortunate to have the opportunity to learn from David, as his experience shined through the longer we worked together.”
Bassil Eid – Sales Development Representative at eMagCreator
“Every single time I needed inspiration and guidelines for improving and achieving my sales goals, David White was there to provide not only great feedback but facts and proven theories that he has been collecting and implementing in his career.
I´m not afraid to visualize David as one of the future sales gurus that will impact and inspire professionals in all fields by following his thoughts and very well-balanced human perspectives about what a super salesperson should be.”
Juan DeDios Garza – Founder at DeDios.dk
“I would define David as a sales encyclopedia with the ability to inspire each and everyone around him to be a better version of themselves and exceed sales quotas. With the ability to develop, coach and motivate sales talent in such a hands-on approach, rapid development and growth were not uncommon across the department.
Similar to his knowledge, his leadership qualities are second to none. Humbleness, visionary, people-centric, and strong motivator are among the characteristics that he demonstrated and always “walking the talk”. Hence, resulting in him being greatly admired and respected by all of his team.
With such a level of dedication and commitment to creating an environment prone to success, I would recommend to anyone working in sales; David is one of those guys you want to have in your corner/network.”
Aruven Ramen – Sales Development Representative at Ocean.io
“David White is a highly well-performed professional who always ceases to amaze me. We have worked together for three years. Without his help and professional assistance, I would not have been the top salesperson I am today.
Taking me in as a person with very little sales experience, within the three years that we have been working together, he taught me to think out of the box and helped me understand the true value of how to succeed in sales. He helped me focus on my goal; he encouraged and gave me full attention to the areas I needed work on. I would highly recommend David White to anyone and any company.”
Firdes Fiona Rakipi – Account Executive at Trustpilot
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Page last updated: 1 June 2026