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AI Search Consultant for B2B Companies
Helping B2B brands get found across Google and AI answer engines
I’m David Craig White, an independent AI search consultant with over 20 years’ experience in B2B sales, SaaS, SEO, positioning and commercial growth.
I help B2B companies improve how they are found, understood and recommended across Google, ChatGPT, Claude, Gemini, Perplexity and other AI answer engines.
AI Search is changing B2B buyer behaviour at an alarming speed
B2B buyers are using AI answer engines to research problems, compare options and shape opinions long before they ever visit your website.
They are building shortlists before they book a demo, fill in a form or appear in your CRM.
Gartner reported that 75% of B2B buyers prefer a rep-free sales experience, while 6sense found that 81% of buyers choose a preferred vendor before speaking with sales.
Now AI search is accelerating that shift.
Buyers are asking ChatGPT, Claude, Gemini, Perplexity and Google AI to explain problems, compare solutions and recommend companies.
That means buying decisions are being shaped in places where your sales team has no control.
If your brand is not being mentioned, cited or accurately described, you are not just missing traffic. You are not even in the conversation.
AI search could become one of the most important discovery channels for B2B brands over the next 12 to 24 months. The brands that adapt first will gain the exposure, trust and visibility while everyone else tries to catch up.
Most B2B brands are treating AI search like traditional SEO
AI search is not just another version of Google.
But many brands are acting like it is.
They are creating more blog posts, chasing more keywords, building more comparison pages and looking for quick ways to influence individual AI platforms.
Some of that may help.
But it will not fix the real problem.
AI answer engines do not only look at pages and keywords. They look for clear, consistent signals about who your company is, what you do, who you help, what you are known for, and why your brand should be trusted.
That means ramping up the old SEO content machine is not enough.
Buying more backlinks is not enough.
Optimising your website for more keywords is not enough.
If your brand entity is weak, scattered or unclear, AI systems have less reason to understand you, cite you or recommend you.
This is where most B2B brands are exposed.
They are trying to win a new search environment with an old playbook.
How I help B2B brands engineer AI search visibility
AI search visibility is not improved by guessing, publishing more content, or chasing every new acronym.
It needs a system built around how buyers search, how AI answer engines understand brands, and where competitors are already being recommended.
I work with B2B brands and their teams to turn that into a clear strategy for improving visibility across Google, ChatGPT, Claude, Gemini, Perplexity and other AI answer engines.
That usually starts with five areas.
AI search visibility audit
We start by building a clear picture of how your brand currently appears in AI search.
That means looking at where you are visible, where you are missing, how your company is being described, which competitors are being recommended, and whether AI answer engines understand what you actually do.
The goal is to identify the visibility gaps that need attention first.
Competitive visibility benchmarking
Next, we compare your brand against the companies you need to beat.
We look at how competitors structure their pages, position their services, use search themes, build proof, shape category language, and make themselves easier to cite and recommend.
This shows where they are stronger, where they are exposed, and where your brand has room to gain ground.
Buyer search and prompt strategy
AI search is not built around short keywords alone.
Buyers ask full questions. They describe problems. They compare vendors. They ask for recommendations. They look for proof.
We map the prompts, questions, topics and buying moments your brand needs to show up for, so your SEO, content and marketing teams have a clearer target than keywords alone.
Brand entity optimisation
AI answer engines need clear signals about who you are, what you do, who you help, what problems you solve, and why your brand should be trusted.
We review the signals across your website, service pages, About page, metadata, internal links, case studies, author profiles, third-party mentions and wider digital footprint.
The aim is to make your brand clearer, more consistent, and easier for both people and AI systems to understand, cite and recommend.
AI search content and page strategy
Once the gaps are clear, we define what needs to change.
That may include improving existing pages, creating new service pages, building comparison content, adding stronger FAQs, developing case studies, refreshing metadata, strengthening internal links, or creating answer-first content around the prompts that matter.
The focus is not more content for the sake of it.
The focus is building the right pages, around the right search themes, with the right structure and proof.
Advisory support for execution
I do not replace your team.
I give them sharper direction.
The goal is to help your marketers, writers, SEO team, agency or developers understand what needs to be fixed, why it matters, and what should happen first.
That gives you a practical plan for improving AI search visibility without wasting time on random content, platform hacks, or old SEO tactics dressed up as something new.
Why B2B brands choose me as their AI search consultant
I am an independent AI search consultant with over 20 years’ experience in SEO, B2B sales, SaaS, positioning and commercial growth.
That background matters.
AI search visibility is not just a technical SEO problem. It is also a buyer discovery problem, a messaging problem and a brand trust problem.
I have spent my career helping companies explain what they do, sell complex solutions and understand how buyers make decisions.
Today, I use that experience to help B2B brands improve how they are found, understood, cited and recommended across Google, ChatGPT, Claude, Gemini, Perplexity and other AI answer engines.
My role is not to replace your team.
It is to bring clear thinking, commercial judgement and specialist AI search insight so your team knows what to fix, what to build and what to prioritise first.