AI Search Consultant for B2B Brands
I’m David Craig White, an independent AI search consultant and SEO specialist with over 20 years’ experience helping companies grow.
I help B2B brands strengthen their AI search visibility and get found by buyers across Google, ChatGPT, Claude and other AI answer engines.
My work sits at the point where SEO, AI search, brand positioning and buyer behaviour meet.
That matters because search is changing.
Your buyers are no longer only searching on Google.
They are asking AI tools for recommendations, comparisons, shortlists and advice.
If your brand is not clearly understood across the web, you risk being missed, misrepresented or left out completely.
My Journey to Becoming an SEO Specialist
Back in 2009, I built my first website for a startup on Magento CMS.
It was a disaster — 20,000 pages indexed on Google, duplicate content everywhere, daily site crashes, and no clear SEO strategy.
Fixing that mess taught me more about search optimisation than any course could.
It lit the spark that’s driven my work ever since.
Experience That Sets Me Apart
Before becoming an SEO consultant, my background was in commercial leadership inside of B2B tech startups. I understand business growth from the inside, not just the marketing side.
In 2018, I became Managing Director of one of the UK’s leading SEO agencies, later acquired by a global player.
Since then, I’ve built, optimised, and ranked over 250 websites for clients in highly competitive markets.
Why B2B Brands Choose Me
20+ Years Experience in SEO, B2B & AI
B2B brands choose to work with me due to my 20+ years experience across both SEO, and as a commercial leader and consultant within the B2B, SaaS and AI space.
I’ve spent more than 20 years helping businesses attract customers, generate leads and grow revenue through sales, marketing and digital strategies.
Where as most AI search consultants come with a technical SEO background, I also bring a deep understanding of B2B buyer behaviour and realities B2B companies face when competing for attention.
Practical Consulting Without the Jargon
AI search and SEO doesn’t need to be complicated, and my clients enjoy working with me because I know how to keep things practical and easy to understand.
I explain to my clients what’s working, what isn’t and what I’d recommend in plain English.
Direct Access to Me Throughout the Project
In my experience, clients often get frustrated when working with different employees at larger agencies.
Working on AI search and brand entity optimisation is a large project which often involves multiple stakeholders, so nobody wants their point of contact to change because someone leaves an agency or is assigned to other clients.
My clients work with me directly from start to finish. No outsourcing, no account managers and no being passed around different departments.
Delivery Without Cutting Corners
I move quickly, but I don’t rush. My goal is to deliver high-quality SEO work as efficiently as possible without sacrificing standards.
My Objective is to Be Fired
Most AI search consultants aim to get more paid consultancy hours. My goal is to partner with and educate you and your team to engineer a scalable AI visibility system so you eventually won’t need me at all.
Attention to Detail Most Consultants Miss
I’m obsessive about quality. From technical SEO issues to on-page optimisation and content, I focus on the details that often make the difference between average and exceptional results.
Let’s Talk
If you’d like to learn more about working with me, book a free consultation or read more about my AI search consulting services today.
Page last updated: 1 July 2026