B2B Sales Trainer, Coach & Consultant
I’m David Craig White, a British B2B sales trainer, coach and consultant with 20+ years’ hands-on experience helping sales teams get results.
Whether you’re a coach, consultant, or sales person, you need to know how to sell.
You can be the most talented consultant in town, build the best product in your market or have an amazing idea for your startup.
But if you don’t know how to sell, you’ll either lose customers to lower-quality competitors or your great idea will never see the light of day.
I went from flogging used golf balls as a kid to building a successful sales career — before starting my own business over 15 years ago.
Today, I teach people what actually works — no fluff, no hype, no bullsh*t.
Just raw, practical techniques from 25 years on the front lines of sales and business.
My Journey as a Salesman
During the last 25 years, I have sold everything from hot tub hire, to coaching services, to software and much more – and I have loved every minute.
I started my sales career at age 19, working for the Royal Bank of Scotland selling loans and savings accounts, before moving on to a car insurance broker.
A couple of years later, I landed my first business-to-business (B2B) sales role for a small telecommunications broker, where I was introduced to cold calling.
It was a disaster, and I quit after 6 months.
Thankfully, I put that setback behind me, picked up a good sales book, went back to that same job, and that’s when my sales career took off.
During the past 20 years, I have worked as a sales trainer, sales coach and sales consultant with some of Europe’s fastest-growing tech startups.
I have helped startups, including Trustpilot, Dreamdata, Zmags, Falcon.io (Brandwatch), and Siteimprove scale in over 35 countries and raise over $100m in funding.
Since 2009, I have trained and coached over 10,000 people across 120 countries and delivered over 1,000 hours of one-to-one coaching and consulting.
“David is among the strongest sales trainers I have ever come across…perhaps THE strongest!”
Aki Palikaras – Chief People Officer at Trustpilot
If you’d like to learn more about working with me, book a free consultation below to see if we’re a good match.
Page last updated: 2 September 2026