About David Craig White
Executive Coach, Startup Consultant and Entrepreneur
I am an executive coach and startup consultant who helps companies grow by unlocking the true potential of their business leaders.

During the past 15 years, I have worked as a leader, coach and startup consultant with some of Europe’s fastest-growing tech startups.
During my career, I have helped multiple tech startups scale in over 35 countries, including Trustpilot, eMagCreator, Zmags, Falcon.io, Siteimprove, Clerk.io and more.
After a decade in sales leadership, my passion for developing people and growing businesses led me to a career as an executive coach and startup consultant.
Since 2009, I have trained and coached over 5,000 people in over 120 countries and have delivered over 1,000 hours of one-to-one coaching and consulting.
“David is among the strongest coaches I have ever come across…perhaps THE strongest!” – Aki Palikaras – Global Head of HR at Trustpilot
My coaching education has been fundamental to my success and enabled me to work on transformational coaching with my clients.
I am a Neuro-Linguistic Master Practitioner (NLP), am certified by the Harvard ManageMentor Coaching program and hold several psychology-based and mental health diplomas.
These qualifications, combined with my extensive commercial sales and leadership experience, give me an edge over other traditional executive coaches and startup consultants.