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David Craig White

B2B Sales Training, Coaching & Consulting

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B2B Sales Tips, Articles & Insights

B2B Sales for Beginners

Published by David Craig White

Picture of b2b sales trainer, David Craig White, smiling

B2B sales can be one of the most rewarding career paths you can choose.

In this article, I’ll walk you through the fundamentals of how B2B sales works, the different roles you’ll find within a typical sales organisation, the career paths available and the characteristics I believe you need if you want to succeed.

Article last updated: September 10, 2026

Sales Hunters, Farmers & Hybrids

Published by David Craig White

Picture of David Craig White, B2B sales trainer, coach and consultant, smiling

There are four distinct types of salespeople, and figuring out which one you are is crucial to your success and the longevity of your sales career. If you’ve ever felt icky, bored, or disconnected in a sales role, it’s easy to think you’re just not cut out for it — but don’t quit just yet. […]

Article last updated: September 10, 2026

Hiring Commission-Only Sales Reps: An Expensive Mistake?

Published by David Craig White

Picture of David Craig White, B2B Sales Trainer & Sales Performance Coach

Hiring a commission-only sales rep can seem like a low-risk solution for many start-ups and small businesses looking to grow on a budget.

In this article, I share my opinion on the subject and uncover the true risks involved along with when it can be a success.

Article last updated: September 8, 2026

How to Motivate Sales Teams

Published by David Craig White

A young sales manager smiling with her motivated team behind her.

Motivating a team is one of the most common sales leadership challenges, and one of the most misunderstood.

In this guide, I explain how to motivate sales teams, without cliche incentives, and why motivating teams always starts with the individual.

Article last updated: September 8, 2026

The Manager as a Coach

Published by David Craig White

A female sales leader coaching an employee

Most organisations now expect their sales managers to coach their teams, but very few have ever taught them how.

In this article, I explain what the manager as a coach concept actually means in practice, why internal solutions so often fall short, and what genuinely effective support for managers looks like inside high-growth, high-pressure environments.

Article last updated: September 10, 2026

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