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David Craig White

B2B Sales Training & Sales Performance Coaching

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B2B Sales Resources

Hiring Commission-Only Sales Reps: An Expensive Mistake?

Published by David Craig White

Picture of David Craig White, B2B Sales Trainer & Sales Performance Coach

Hiring a commission-only sales rep can seem like a low-risk solution for many start-ups and small businesses looking to grow on a budget.

In this article, I share my opinion on the subject and uncover the true risks involved along with when it can be a success.

Article last updated: August 21, 2026

How to Motivate Sales Teams

Published by David Craig White

A young sales manager smiling with her motivated team behind her.

Motivating a team is one of the most common sales leadership challenges, and one of the most misunderstood.

In this guide, I explain how to motivate sales teams, without cliche incentives, and why motivating teams always starts with the individual.

Article last updated: August 21, 2026

The Manager as a Coach

Published by David Craig White

A female sales leader coaching an employee

What It Really Means and Why Most Organisations Get It Wrong Most organisations now expect their managers to coach. Few have ever taught them how. That gap, between expectation and capability, is where performance quietly deteriorates, good people leave, and HR ends up managing the fallout. In this article, I explain what the manager as […]

Article last updated: August 21, 2026

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