Become a more confident leader and build winning teams that drive business performance
My name is David Craig White, and I am a professional coach with over 15 years of experience as a commercial leader, coach and consultant.
I have worked with some of the fastest-growing startups in the world, such as Trustpilot, Siteimprove, Falcon.io (Brandwatch) and many others.
As a leadership coach, I work one-on-one with leaders of all levels, from newly promoted team leaders and managers to founders and CEOs.
“David is the best sales and leadership coach I have come across, and helped me develop in these areas like I would’ve never imagined possible. He’s structured, hardworking, passionate and a natural-born leader and coach.”
Michael Rosetti – Head of Business Development at Ocean.io
Book a free consultation now to learn more about how I can help develop your leadership skills and fulfil your potential today.
“David is by far one of the strongest coaches I have ever come across…perhaps THE strongest!
Aki Danmark Palikaras – HR Director at A.P. Moller – Maersk
What is Leadership Coaching?
Leadership coaching is a professional relationship between a leadership coach and an individual responsible for leading a team.
The relationship typically involves a series of scheduled one-to-one coaching sessions over a period of months or years.
During the coaching sessions, your leadership coach will help you identify challenges, set goals and develop your leadership skills.
Who is leadership coaching for?
Leadership coaching is for anyone who already manages a team or is interested in moving into a leadership role.
It doesn’t matter if you’re a team leader or manager in charge of a team or a company director responsible for a team of managers.
I typically work with individuals transitioning from individual contributors to managers and those recently promoted to more senior positions.
“David is a strong leader with fantastic empathy and a great personality who develops people, teams and leaders by investing time in understanding where they are, what their potential is and empowering them to take full advantage of their talent – aligned with the company objectives and a no BS attitude.”
Jesper Lindhardt – Co-Founder & Partner at StartupVP Inc
Why do people hire a leadership coach?
The demands faced by modern leaders in today’s business world are diverse and complex.
From building great team cultures to managing remote workforces to growing teams and improving performance.
And the further you climb the leadership ladder, the more challenging your role becomes, and the less support becomes available.
My clients come to me with countless challenges, from handling underperformers to prioritising tasks to managing conflict.
The list is endless and can often seem overbearing, resulting in long working hours, increased stress levels and a loss of creativity.
Before you know it, the confidence, energy and enthusiasm that got them promoted to leadership are in short supply, and they start to lose their edge.
And this is when people hire a leadership coach.
The benefits of leadership coaching
Working with a leadership coach will enhance your leadership skills and dramatically increase your confidence.
Multiple studies have also shown that developing better leaders results in higher employee loyalty, retention and performance.
When working with me as your leadership coach, you can also expect to see many of the following benefits;
- Develop your own leadership identity
- Learn the psychology of human behaviour
- Master the skill of delegation and empower team members
- Identify and avoid the common leadership traps
- Improve your time management skills
- Increase your self-awareness and resilience
- Become better at strategic decision making
- Improve your creative thinking skills
- Effectively manage conflict and difficult employees
- Sharpen your communication skills
- Get better at managing up, across and down
- Learn how to handle underperforming employees
- Confidently navigate your team through change and challenges
- Develop your own coaching skills
- Manage your stress levels and improve your patience
The benefits of leadership coaching are different for every client, depending on the agreed objectives created in the initial sessions.
Junior leaders often want to work on the basics, whereas experienced leaders often have specific challenges.
My coaching approach and philosophy
Coaching is my passion – not my job.
I have always been obsessed with human behaviour and understanding what motivates us to do what we do.
My approach to leadership coaching is people-centric.
When you invest time and energy in getting to know and understand your team individually, the results will stagger you.
But before we can truly understand and influence others, we need to be able to understand and influence ourselves.
This is why I work with all my clients to help them identify the limiting beliefs and behaviours that hold them back.
Because increasing self-awareness and understanding of your own behaviour makes identifying and understanding others much easier.
This is known as transformation coaching, often resulting in a completely new perspective and behaviour change.
My coaching education and experience
I hold more than 15 different qualifications and certifications in coaching, psychology and mental health.
I am certified by the Harvard ManageMentor coaching program, am a certified practitioner of NLP coaching by Excellence Assured, and am a qualified NLP Master Practitioner by Achology.
My other certifications include various CPD-accredited diplomas in Cognitive Behavioural Therapy (CBT), Neuroscience and Mental Health Care.
During the past ten years, I have delivered over 1,000 hours of one-to-one coaching to people worldwide.
My coaching experience has been with many fast-growing technology companies such as Trustpilot, Falcon.io (Brandwatch) and Siteimprove.
I have coached company founders, sales leaders, vice presidents and many other team leaders, managers and employees.
“David is a strong leader with fantastic empathy and a great personality who develops people, teams and leaders by investing time in understanding where they are, what their potential is and empowering them to take full advantage of their talent – aligned with the company objectives and a no BS attitude.”
Jesper Lindhardt – Co-Founder & Partner at StartupVP Inc
Most of my work has been corporate, but I have also spent two years providing private coaching focused on mental health.
Why work with me as your leadership coach?
When you work with me as your leadership coach, you get the advantage of working with an experienced leader and coach.
I have over ten years of leadership experience, both as a business owner, middle manager and senior executive.
This means I have experienced and can relate to most of the challenges you face or are going to face as a leader.
As a coach, I provide a very personal and tailor-made coaching service to match your experience, role and unique goals and challenges.
I will push you out of your comfort zone, challenge your beliefs, hold you accountable, and push you to go beyond limits.
“David is the best sales and leadership coach I have come across, and helped me develop in these areas like I would’ve never imagined possible. He’s structured, hardworking, passionate and a natural-born leader and coach.”
Michael Rosetti – Head of Business Development at Ocean.io
You can feel comfortable opening up about psychological challenges affecting your ability to perform.
I will help you Increase your awareness of the unconscious behaviours that might be causing you internal conflict.
I will provide a non-judgemental environment where you can let loose and express your feelings and frustrations.
When you work with me as your leadership coach, you are getting world-class coaching by someone just as passionate about your goals as you are.
Can you provide references?
Absolutely – I am more than happy to provide the contact details of a couple of past or present clients who you can speak with.
You are also welcome to read some of my many coaching reviews.
Do you offer face-to-face leadership coaching?
I frequently provide leadership coaching in Manchester, and Copenhagen and leadership coaching in London, and I am available to travel to other locations.
The cost of face-to-face coaching will depend on the location and package required.
The coaching sessions typically last between 45 to 90 minutes, depending on your availability and the stage of the coaching relationship. It’s normal that the initial couple of sessions are longer and then get shorter over time.
Coaching sessions are available from Monday to Friday between 6 am and 9 pm, subject to my working schedule and private engagements.
The initial couple of coaching sessions are typically within a week of each other, and the frequency of the sessions will then vary for each client.
Most clients have a coaching session every 2 to 4 weeks after completing the initial assessment stage of the coaching process, but it is entirely your choice.
I recommend clients not leave a gap of more than four weeks between sessions because it often results in a loss of traction, and sessions become less effective.
Remember, even a short 30-minute catch-up session can provide an injection of energy and keep you going for a few more weeks.
I work with a simple coaching framework for all clients that includes three simple stages: assessment, coaching and evaluation.
During the assessment stage, I will assess your needs and benchmark your skills and help you create clarity so we can set some concrete goals to work towards.
We will then progress into the coaching stage, which involves multiple follow-up sessions over a period of months, where we work in depth on your challenges and goals.
The next stage of the coaching process will involve an evaluation, where we can review your progress against your original goals and benchmarks.
All being well, we will then re-evaluate and adjust your goals if necessary and fall back into the coaching stage of the process.
All coaching sessions are 100% private and confidential for all clients, regardless of if you or your company pay for the sessions.
I will never disclose details about you or our sessions to anyone without your permission.
Many of my clients pay for leadership coaching using their company card and expense it, which is fine with me, proving you have permission.
I also offer corporate coaching packages to companies looking to use me as a coach for multiple employees, which can sometimes reduce overall costs.
Please contact me for further details regarding my corporate coaching packages.
Unfortunately, due to the extensive vendor approval process commonly required, I cannot offer discounts for non-profit organisations.
What people say about working with me
“David is the best sales and leadership coach I have come across and helped me develop in these areas like I would’ve never imagined possible.”
Michael Rosetti – Head of Business Development at Ocean.io
“David is by far one of the strongest coaches I have ever come across…perhaps THE strongest!
Aki Danmark Palikaras – HR Director at A.P. Moller – Maersk
David was my mentor and coach and helped me with everything from how to structure coaching sessions to how you can establish a company coaching culture.
He also helped me with my self-awareness and emotional intelligence and take ownership of my personal development.
I can truly recommend David to every organisation that wants to grow through motivated and skilled employees. He will always be my number 1 success coach.
Kenneth Brandt Ibsen – Sales Coach at Falcon.io (Brandwatch)
“David is a very skilled and experienced leader with profound knowledge of all aspects of GTM for a tech company. I strongly recommend him as a very powerful leader that can create an impact where it matters.”
Michael Heiberg – Founder & CEO at Ocean.io
David Craig White is AMAZING. It is hard to explain in a short statement just how wonderful he is.
I was SO fortunate to have David as my leader; hands down, he was one of the best I have had. He is a fabulous coach, mentor and leader. I have no hesitation in giving David my absolute highest recommendation, and if you are ever fortunate to spend time with David, grab the opportunity with both hands.
Mel Simons – Senior Account Executive at Trustpilot
David is one of the best leaders I know. I’ve seen him single-handedly transform teams that lacked focus and strategy into high-performance commercial teams. He’s a real pragmatic and hands-on leader and is especially capable of helping teams understand their priorities.
Thijs van Donselaar – Head of Demand Generation at Onomondo
Book your free consultation call now and start your leadership coaching journey today
Before selecting any leadership coach, you must feel like there’s good chemistry and trust because you’ll be spending a lot of time together.
For this reason, I offer anyone interested in working with me a free 30-minute coaching call where we can discuss your objectives, and I can answer any questions you have.
Complete the form below to request your free discovery call today and get one step closer to getting a competitive edge over your peers and fast-tracking your leadership career.