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David Craig White

Startup Consultant & Executive Coach

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The Buying Zone

Published by David Craig White

The Buying Zone

Timing is everything in sales. You can call a prospect one week, and they will put the phone down on you, and you can call them the next, and you’ll close a sale. One of the reasons for this is that situations change. Maybe your prospect did not need your solution last week, but they […]

How to Identify Negotiation Tactics

Published by David Craig White

How to Identify Negotiation Tactics

Many negotiation tactics signal the beginning of a negotiation, and it’s essential you become aware of these to avoid treating them either as an objection or rejection. In my experience, the signs commonly used by the prospect to try and negotiate a better deal are as follows: 1. They Send Buying Signals The prospect may […]

15 Characteristics of Elite Sales Professionals

Published by David Craig White

The Characteristics of Elite Sales Professionals

In this article, I share the 15 characteristics of elite sales professionals I have witnessed in almost two decades as a sales leader, trainer and coach. Almost every sales team consists of a small number of poor performers, a majority of average performers, and a small minority of Elite Sales Professionals. These high-performing sales professionals […]

Limiting Beliefs

Published by David Craig White

Limiting Beliefs

Limiting beliefs are the negative things we tell ourselves that stop us from trying things and ultimately limit our personal development. We often accept a belief to be true based on our experiences and assumptions rather than facts. One of the most challenging parts about limiting beliefs is that they are often subconscious, so we […]

Cold Calling Scripts

Published by David Craig White

Cold Calling Scripts

In this article, I talk about cold calling scripts and discuss what they are, why they are essential, and how to use them. If you’re new to sales or starting at a new company, you need a cold calling script. What is a Cold Calling Script? A cold calling script is a written version of […]

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Blog Topics

  • B2B Sales Tips (22)
  • Coaching (2)
  • Sales Leadership (3)

Recent Posts

  • How to Create a Website: The Ultimate Guide for Startups
  • Domain Name Registrars
  • How to Be More Confident
  • How to Handle Competition in Business
  • How to Sell Value Using Features, Benefits, and Outcomes (FBO)
  • The Buying Zone
  • How to Identify Negotiation Tactics
  • 15 Characteristics of Elite Sales Professionals
  • Limiting Beliefs
  • Cold Calling Scripts
  • Salesperson Types – The Hunters, Farmers & Hybrids
  • How to Create Raving Customer Advocates
  • Sales Negotiation Lessons
  • How to Negotiate with Alex
  • Death by Micro-Pitching
  • What is a Gatekeeper?
  • 7 Ways to Get Past the Gatekeeper
  • How to Detect Gatekeeper Lies
  • How to Get Past the Gatekeeper
  • Why Cold Calls Fail – 2022 Update
  • Objection Handling in 6 Simple Steps
  • The Three Types of Sales Objections
  • How to Handle Sales Objections
  • 10 Benefits of a Career in Sales
  • How to Control Your Emotions

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