Life coaching is the process of helping people break free from limiting habits holding them back from their full potential.
This guide will help you understand what life coaching is, who it’s for, how it works, and how to select the life coach that’s right for you.
Why Life Coaching Matters More Than Ever
Too many people spend their lives chasing goals that don’t result in fulfilment.
They work harder, climb higher, and push further, only to reach the top and feel empty when they get there.
The truth is, most people don’t have clarity about what they want in life.
They’re driven by old beliefs, hidden fears, and learned behaviours that quietly steer every decision they make.
That confusion leads to burnout, frustration, strained relationships, and the kind of quiet unhappiness that success can’t fix.
A life coach helps you stop the chase long enough to see what really matters.
It’s about uncovering what’s behind your choices, breaking free from the past, and building a life that actually feels right, not just looks right.
Because until you know what truly drives you, you’ll keep running in circles.
Book a free discovery call today and find out how life coaching can help you create a life of clarity, purpose and fulfilment.
What Life Coaching Is
Life coaching involves working one-to-one with a trained coach to talk through what’s happening in your life and understand why certain thoughts, emotions, and behaviours keep showing up.
The role of the life coach is not to give advice or tell you what to do. Instead, they help you slow things down, ask better questions, and see situations more clearly.
Through regular one-to-one conversations, life coaching helps you recognise patterns in how you think, react, and make decisions.
These patterns often develop over time and can quietly shape your life without you realising it.
By becoming more aware of these patterns, you’re able to make more deliberate choices about what to change and how you want to move forward.
In practice, life coaching is about creating clarity, perspective, and direction through focused, confidential conversations with a coach.
How Life Coaching Works
Life coaching helps people gain clarity, change unhelpful patterns, and move forward with more direction through structured one-to-one conversations with a coach.
People often come to life coaching feeling stuck, overwhelmed, or unsure why the same issues keep repeating.
This is rarely caused by a single problem or decision.
Over time, habits, beliefs, emotional responses, and external expectations shape how people think, behave, and make choices — often without conscious awareness.
Every life coach works differently, using their own tools and approach.
Below is a simplified overview of the three-phase process used by David Craig White in his transformational life coaching work.
Phase 1: Understanding the Current Pattern
The first phase of life coaching is about awareness.
Before change can happen, a person needs to understand what is currently shaping their thoughts, behaviour, and decisions.
In this phase, David works with clients to explore:
- recurring situations or frustrations
- patterns in thinking and emotional reactions
- habits or behaviours that no longer serve them
- internal pressures, beliefs, or expectations driving choices
Clients begin to see their challenges as patterns rather than personal flaws.
This understanding often brings relief, as people realise there are clear reasons why they feel stuck or unsettled.
Phase 2: Creating Clarity and Choice
Once the current pattern is clear, the focus shifts to clarity.
This phase is about slowing things down and creating space to think more deliberately.
David helps clients:
- question assumptions and limiting beliefs
- separate external pressure from personal values
- reduce mental noise and emotional reactivity
- consider alternative ways of responding and deciding
As clarity increases, people feel less driven by habit and more able to choose how they respond to situations.
Decisions begin to feel lighter and more intentional.
Phase 3: Building a More Aligned Way Forward
The final phase of life coaching is about integration and direction.
With greater awareness and clarity, clients begin to shape how they want to live, work, and relate to themselves going forward.
This includes:
- changing unhelpful behavioural patterns
- strengthening self-trust and confidence
- setting healthier boundaries
- making decisions that align with personal values
The aim is not a dramatic transformation overnight.
The aim is to create a way of living that feels sustainable, purposeful, and true to who the person is.
This is where life coaching creates lasting change rather than temporary insight.
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The Ultimate Breakthrough Experience (UBE) is a premium life coaching program for people who want to regain their identity and take back control of their lives.
Across six powerful modules, you’ll work privately with life coach, David Craig White, known for his deep, no-nonsense approach to real personal transformation.
Together you’ll break the patterns holding you back, rebuild your confidence and emotional strength, and create a life that finally feels clear, purposeful, and lived on your terms.
Whether you’ve reached a stage in life where success feels empty, burnout is imminent, relationships are strained, or something inside you is whispering “I’m on the edge of breaking point”, you’re not broken – you’re ready for change.
Take the first step towards your ultimate breakthrough today and request a free discovery call with David Craig White.
“David is the best coach I’ve ever come across, and he helped me develop in areas I would’ve never have imagined possible.”
Michael Rosetti – Co-Founder & CEO at The Social Adz
Premium Life Coaching – Without Limits
What is The Ultimate Breakthrough Experience?
The Ultimate Breakthrough Experience (UBE) is a fully immersive, 12-month life coaching program designed for people looking for genuine transformation – not short-term motivation or session-based guidance.
This isn’t a seminar.
This isn’t a six-week sprint.
And this isn’t the typical “one session a week” coaching model.
The Ultimate Breakthrough Experience gives you 12 months of priority access to David Craig White whenever you need support – so you can work through real challenges as they happen, not when the calendar allows.
Over the course of the year, you’ll go through a powerful inner transformation designed to help you understand yourself and others at a deeper level, break long-standing patterns, and rebuild your life with clarity, balance and purpose.
What Makes UBE Different?
Most life coaching programs follow the same rigid structure – weekly sessions, generic frameworks, and the same advice repeated to dozens of clients.
The Ultimate Breakthrough Experience (UBE) is different.
This is an exclusive one-to-one coaching experience, designed around your life, your patterns, and the challenges you face in real time.
No groups.
No shared calls.
No generic content.
No “modules.”
No limits.
You work directly with David Craig White – privately, personally, and consistently – for the full 12 months.
This is coaching built around your life, not a calendar.
“I wanted to create something no other life coach was offering – a deeper, more powerful experience that creates real, lasting change. Not a handful of sessions. Not a seminar. Something that ensures people are never left on their own when the real work begins.”
David Craig White – Life Coach
Who is The Ultimate Breakthrough Experience (UBE) for?
This is the point where most people either repeat the past…
or rewrite their future.
David Craig White knows that crossroads well.
For years, he chased achievement — income, recognition, status — believing fulfilment lived somewhere on the other side of the next win.
But the higher he climbed, the more disconnected he felt.
It wasn’t until he looked inward — at the beliefs, patterns and emotional triggers running the show — that everything changed.
And that’s the work he now guides his clients through.
Not surface-level coaching.
Not motivation.
Not “you’ve got this” speeches.
Deep identity-level transformation — the kind that reshapes the way you think, feel and live.
This is not about doing more.
It’s about becoming more.
If you’ve reached a point in life where success doesn’t feel as satisfying as it once did, or you’re struggling to find balance between who you are and what you do, life coaching is for you.
Too many people waste their lives chasing goals that don’t lead to long-lasting fulfilment,
For years, I thought fulfilment was just another goal, just something you reached through hard work, achievement, or the next big milestone.
I spent much of my earlier life chasing careers, income, and recognition, believing that once I got there, everything would fall into place.
It didn’t.
I found myself restless, disconnected, and constantly questioning why everything I’d worked so hard for didn’t make me feel how I thought it would. That’s when I began doing the deeper work – understanding how my past experiences, beliefs, and emotional triggers were quietly shaping every part of my life.
Through that process, I discovered that real change doesn’t happen by pushing harder or adding more to your to-do list. It happens by understanding yourself – your emotions, your patterns, and the stories you tell yourself about who you are.
That discovery completely changed the way I live, love, and work. And it’s the foundation of the life coaching I now offer to others.
Why Choose Me as Your Life Coach?
I’m a qualified professional coach with certifications in NLP, CBT, and various areas of mental and emotional well-being. But more importantly, I’m someone who’s been through it, someone who understands what it feels like to look successful yet feel empty inside.
I’ve spent more than a decade coaching people through personal and professional challenges, from entrepreneurs and leaders to parents and individuals simply trying to find their way again.
My coaching style is direct but compassionate, honest but non-judgmental. I’ll ask questions that challenge your thinking, invite you out of your comfort zone, and help you connect with the deeper parts of yourself you’ve ignored for too long.
My Coaching Process
Before taking on new clients, I always recommend starting with a free 30-minute consultation call.
This call gives us a chance to connect, talk about where you are right now, and decide whether this feels like the right fit for both of us.
Once we decide to work together, you’ll have access to my private client calendar to book your first coaching session.
Most sessions are held by phone or video — giving you the flexibility to fit this work around your life, wherever you are.
Each session lasts 60 to 90 minutes, and while every client’s journey is different, most people start to notice a shift within the first few weeks.
Common Questions About Life Coaching
A life coach helps you improve self-awareness of and change limiting behaviours. They will also help you gain clarity about how to find lasting fulfillment. Life coaching can also help you handle mental health challenges such as stress, anxiety and control anger in a more healthy way.
The average cost of a life coach can vary quite dramatically, ranging from as little as £60 per session for less experienced coaches to £500+ per hour for a more established coach.
A life coach can be great for people who are either stuck and struggling with life, or those who are happy but hungry for more out of life. The right life coach can dramatically change your quality of life on many levels, so the type of person who needs one can vary greatly.
Are You Ready to Begin?
If you’re ready to find clarity, balance, and a deeper sense of fulfilment in your life – not through another achievement, but through understanding yourself, then I’d love to work with you.
Last updated: Wednesday 3 Dec 2025