Persuasive, search engine optimised copywriting that turns readers into revenue
My SEO copywriting services help increase the online visibility of your business and generate customers.
A well-written piece of search optimised content can result in a consistent stream of visitors to your website without any recurring cost.
Combine that with clear, well-structured, persuasive copywriting, and you will also benefit from a consistent source of revenue.
On this page, I will explain what good SEO copywriting looks like, how it works, and what you can expect with my SEO copywriting services.
Jump to a Section
- What is SEO Copywriting?
- Good SEO Copywriting
- What’s Included
- My SEO Copywriting Principles
- Pricing & Packages
- Free SEO Consultation
- Frequently Asked Questions
What is SEO Copywriting?
SEO Copywriting is the combination of creative and technical writing with the goal of ranking your webpage high in search results, and persuading website visitors to contact you or buy your product/services.
Why most SEO Copywriting doesn’t work
Most SEO copywriting is not copywriting at all. It’s just words written to rank in search engines.
It targets keywords, follows templates, and ticks all the right boxes, but doesn’t do what matters: turn visitors into customers.
That’s because it usually falls into one of two camps.
It’s either written for search engines, or written by content writers more interested in sounding clever than getting results.
The result is SEO content writing that drives traffic but fails to generate leads.
Good SEO copywriting does both.
SEO Copywriting services that work
Good SEO copywriting is built around two things: visibility and conversion.
Yes, your content needs to rank. But rankings alone don’t generate results.
That’s why every piece of content should do more than attract traffic.
It should guide the reader, communicate value clearly, and give them a reason to take action.
What good SEO copywriting looks like
Good SEO copywriting isn’t about stuffing keywords into a page.
It starts with understanding what the reader is actually searching for, and why.
That means writing copy that provides clear information, answers questions, and handles objections before the reader even asks them.
Headings should guide the reader.
Paragraphs should be clear and easy to scan.
And every section should move the reader closer to taking action.
Because the goal isn’t just to rank on Google.
It’s to create content that brings in the right traffic and turns it into leads.
What SEO copywriting includes
I do more than just write words.
Before writing any content, I take the time to understand your industry, buyers, products and services, and most importantly, your brand’s tone of voice.
When you invest in my SEO copywriting services, you get all of the following:
Keyword research
I will run advanced keyword research to identify the most relevant search terms used by buyers when searching for your products and services.
Brand voice research
I will evaluate your existing website content and may also engage you or your team to ensure my writing replicates your brand’s tone of voice.
SEO copywriting
Our SEO copywriters will deliver search-optimised content for your website that ranks on Google and convert readers into revenue.
My SEO Copywriting Principles
My clients like working with me for a number of reasons, but what defines my work are the principles behind it.
Write for humans first. Search engines second.
Writing technical content that sounds natural is where most SEO writers fail.
I write content with the buyer in mind first, blending in the technical SEO needed to help the page rank.
Clarity beats cleverness. Always.
Most copywriters are more interested in sounding quirky than getting results.
I don’t write to impress. I write to be understood.
Don’t deliver work. Deliver great work.
My autistic backbone frowns at the thought of average.
If the work is not good enough to show a prospective client, it does not get delivered.
We’ve not spent a penny on advertising for over 3 years thanks to David. We get more calls than we can handle.
Mike G, Director at Manor Domestics
SEO Copywriting Pricing & Packages
The cost of my SEO copywriting services are simple, transparent and affordable.
I can deliver short or long-form sales, service or product pages, and blog content for the following costs:
Single page content (up to 600 words): £200 per page*
Single page content (up to 1000 words:) £300 per page*
Discounts are available for projects of 10+ pages.
*Pricing is inclusive of keyword research services.
Ready to get started?
Book a free SEO consultation and let’s talk.
We’ll discuss your project in more detail and answer any questions you have about my SEO copywriting services.
➡️ Request a free SEO consultation
SEO Copywriting Services FAQs
Copywriting is the art of writing copy (text) that communicates your message and persuades your potential customers to take action.
SEO copywriting is the art of writing content that includes relevant keywords that help the page rank on search engines and persuades potential customers to take action.
SEO writers create search-optimised content that helps websites rank on Google and other search engines. They also make sure the content is clear, natural, and designed to turn visitors into leads.
SEO copywriting typically costs between £200 and £300 per page in the UK. Pricing depends on the number of words and experience of the copywriter.
SEO copywriting is one of the best strategies for getting customers for your business, but success will depend on other key factors such as your website and how competitive your industry is.
SEO copywriting typically takes 1-2 days per page depending on the number of pages and current availability.
Rewriting existing website content to improve rankings, clarity, and conversion is often one of the quickest ways to get better results.
Still not convinced?
I don’t spend a penny on paid advertisements, because my clients find me via organic traffic and referrals.
If you managed to find my website and read all the way to this section, I must be doing something right.
The proof is always in the pudding.
➡️ Request a free SEO consultation
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About David Craig White
David Craig White is an SEO expert who helps small businesses across the UK improve their online visibility and win more customers.
He provides affordable SEO services, including local SEO, AI SEO, keyword research, SEO consulting, and SEO copywriting.
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Page last updated: 30 May 2026