Strengthen your brand entity across the web and get discovered in AI search
I’m David Craig White, an AI search consultant for B2B and SaaS brands, and I help you get found in Google Gemini, ChatGPT, Claude, and other AI search tools.
Over the past 20 years, I’ve helped B2B brands grow through outbound sales and marketing.
Today, the B2B buyer journey has changed, and success now depends on being recommended by AI platforms like ChatGPT, Perplexity, and Gemini.
If you aren’t appearing in those results, you’re already losing deals without even knowing it.
Every week, thousands of B2B buyers ask ChatGPT, Perplexity, and other AI assistants for recommendations in your category.
If your brand isn’t mentioned, those buyers will choose your competitors, and you’ll never even know you lost the deal.
The biggest mistake?
Thinking this will “just happen” if you create and distribute more content.
AI search visibility requires a deliberate, sustained strategy.
Get it right, and you can own your B2B category.
Get it wrong, and you’re invisible.
Why showing up in AI search is crucial
Most B2B SaaS marketers know buyer behaviour has shifted.
AI search engines like ChatGPT and Perplexity are accelerating that shift, and it’s happening right now.
In 2024, Gartner reported 75% of B2B buyers prefer a rep-free sales experience, and 6sense found 81% of buyers pick a vendor before speaking to sales.
And that was before ChatGPT went mainstream.
Buying decisions are already happening without you in the room, and they’re being heavily influenced by AI search engines.
If you’re not getting mentioned, you’re not in the conversation.
Ready to Get Found in AI Search?
Book a free consultation, and I’ll show you exactly where your brand stands in AI search today — and how to claim the space before your competitors do.
AI Search Consultant Services for B2B Companies
Whether your brand is invisible in AI search or you’re looking to strengthen your position, my consulting process is designed to help you get found and stay found.
Here’s what I deliver:
- AI Search Visibility Audit – Identify where your brand appears in Google, ChatGPT, Claude, and other AI search tools.
- Content & SEO Strategy – Optimise your site and content so it’s a trusted source for AI-driven answers produced by Large Language Models (LLMs).
- Technical SEO Optimisation – Ensure your site’s structure, speed, and schema make it easy for AI engines to understand and rank you.
- Competitor Benchmarking – See how you compare and where you can win visibility from your top competitors.
- Ongoing AI Search Monitoring – Track your performance as AI search optimisation evolves and adjust before competitors do.
Why Trust Me as Your AI Search Consultant?
I’ve been deeply involved in search optimization since 2009, building hands‑on expertise in technical search, local visibility, and content strategy.
In 2018, I served as Managing Director of a successful SEO agency, leading complex projects and helping businesses scale through search optimization.
Beyond that, I bring over 20 years of experience driving growth for fast‑growing B2B SaaS brands in both leadership and consulting roles.
This mix of technical know‑how and commercial insight means I understand the realities SaaS companies face when competing for attention.
Over the past 24 months, I’ve been closely studying how AI search engines like ChatGPT and Perplexity are changing the way SaaS brands gain visibility.
Partnering with me means working with a consultant who unites technical expertise, leadership experience, and insight into AI’s impact on SaaS discovery.
My objective as your AI search consultant is to ensure your brand stays visible, competitive, and future‑ready as AI continues to transform how B2B buyers search and make decisions.
If that aligns with your goals, book a free consultation and let’s discuss how we can position your SaaS brand to thrive in the AI search era.
How I Help B2B Companies Win in AI Search
My work as an AI search consultant isn’t about helping you get found in ChatGPT.
I work with my clients on a digital visibility strategy across the sources AI reads; your website, docs, review sites, profiles and press coverage.
This isn’t an overnight win. It’s a long-term strategy.
My Digital Visibility Strategy (CASE)
I developed the CASE framework to help B2B SaaS companies get found, understood and cited by AI answer engines.
Together, we will work through the following 4 pillars to ensure your SaaS brand identity appears visible, authoritive, trusted and transparent:
Crawlability – Make your website easy to find and parse: fast, well-structured, indexable, no duplicates, sensible robots/canonicals.
Authority – Earn trust off-site: reviews, partner listings, analyst/press coverage, all consistent and pointing back to you.
Sources – Publish source-of-truth content buyers and AI can cite: product pages, pricing, integrations, security, FAQs, docs, API refs, changelog.
Entities – Lock unambiguous company/product/people entities with clean schema and the same names/facts everywhere.
By implementing and consistently maintaining these principles, you’ll be well-positioned to earn search visibility on a regular basis.
As AI raises the bar for quality and trust, SaaS companies that invest early in digital visibility will be best positioned for long-term success.
Ready to invest in your digital visibility?
Book a free consultation to discuss working with me as your AI search consultant to get your B2B brand in front of more buyers today.
Client Results & Success Stories
Over the past decade, I’ve helped multiple B2B and SaaS companies improve their brand visibility and increase revenue.
Example 1 – The SaaS Vendor
A well established B2B SaaS platform went from invisible to improve their saw a 92% increase in qualified leads within 6 months after implementing my AI search optimisation strategy.
Example 2 – UK Accountants
A leading North West accountants substancially improved their visibility across Google, resulting in them being ever present across AI search rankings, and increasing revenue by 200%.
This was achieved via a heavy combination of technical SEO, keyword strategy, link building and ai optimised copywriting.
Example 3 – Visibility Recovery
A software vendor that had disappeared from Google’s page one regained top visibility — both in search engines and AI tools — after a full technical audit and content optimisation.
Every result was achieved using a combination of technical SEO, AI search optimisation, and targeted content strategy — tailored to each client’s audience and goals.
FAQs About AI Search Consulting
AI search consulting helps your business appear in results from AI-powered search engines like ChatGPT, Perplexity, and Google SGE. I audit your visibility, optimise your site and content, and create strategies to increase your chances of being cited as a trusted source in AI-generated answers.
If your brand is invisible in AI-powered search or losing visibility to competitors, you likely need an AI search consultant. An audit will show where you stand and reveal opportunities to secure more visibility — before competitors take the space.
Traditional SEO aims to rank in Google’s link-based results. AI search optimisation focuses on making your content a trusted source for AI models so they reference it directly in answers. It blends SEO fundamentals with AI-specific strategies to secure visibility in AI-powered search.
B2B and SaaS buyers increasingly use AI tools to research vendors. If your business isn’t visible in AI-generated answers, competitors will take your leads. AI search optimisation ensures your brand appears in the right places so buyers find and trust you first.
Yes — my AI search consulting process improves your chances of being mentioned in AI-generated answers. While no one can guarantee placement, my approach maximises your visibility through authority building, technical optimisation, and AI-friendly content strategies tailored to your market.
Most clients see early improvements in AI visibility and traffic within 3–6 months. Timelines depend on your current authority, competition, and how quickly we implement the strategy. The sooner we start, the faster you’ll get ahead of competitors.
I start with a free consultation to assess your goals and visibility. Then I deliver an AI Search Visibility Plan with quick wins and long-term strategies. We implement, track results, and refine the approach to keep you ahead in AI-powered search.
Costs depend on your site size, current visibility, and competition. My projects start at £900 for an audit and strategy, with ongoing optimisation priced to your goals and resources. You’ll always get a clear proposal before we start.
Ready to make AI search your competitive advantage?
Every month you’re invisible in AI search, your competitors take more of your leads. Let’s change that.
Request your free consultation today and get a clear plan to boost your visibility in ChatGPT, Perplexity, Claude, and other AI-powered search tools.
Page last updated: 29 June 2026