Private and confidential coaching for founders and CEO’s looking for an honest, no-nonsense sounding board.
If you’re a founder or chief executive looking for a CEO coach with real-life experience and coaching know-how, you’ve come to the right place.
I’m David Craig White, a leadership coach with over 20 years experience as a leader and coach inside high-growth companies.
I’ve worked alongside founders and executive teams at Barclays, Trustpilot, Brandwatch and others during periods of aggressive scaling, team breakdowns and big decisions made under pressure.
What Leaders Say About David Craig White
“David helped me build a strong foundation for leadership. He’s authentic, asks great questions, and quickly understands your situation before coaching.”
James Loveridge – Senior Director at NashTech
“David is one of the strongest coaches I’ve come across. He links learning directly to performance and organisational results.”
Aki Palikaras – Chief People Officer at Centrica
“David has fantastic empathy and presence. He takes time to understand where people are, recognise their potential, and empowers them in a way that feels authentic and personal.”
Jesper Lindhardt – Former COO at Trustpilot
“David is the best leadership and ceo coach I’ve ever come across, and he helped me develop in areas I would’ve never have imagined possible.”
Michael Rosetti – Co-Founder & CEO at The Social Adz
“David has an exceptional ability to see what holds people back and help them move beyond it. He supports you in stepping outside your comfort zone and becoming more confident in yourself. I cannot recommend David highly enough.”
Graham Hillgren – Head of People & Culture at Clerk.io
Discover If I’m the Right CEO Coach For You
Book a free 30-minute consultation and let’s have a conversation about where you need help and how working with me as your CEO coach looks.
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Page last updated: 26 March 2026