Get Your SaaS Brand Recommended by AI Answer Engines
Hi – I’m David Craig White, AI SEO Consultant and I help B2B SaaS brands master AI-driven discovery and drive more inbound pipeline.
I’ve been helping SaaS brands grow through outbound sales for more than 20 years, but those times are over.
The B2B buyer journey has shifted, and your success now depends on being recommended by AI answer engines like ChatGPT, Perplexity, and Claude.
If you aren’t appearing in those answers, you’re losing deals without knowing it.
Thousands of B2B SaaS buyers ask ChatGPT, Perplexity, and other AI assistants for recommendations in your category every single day.
If your SaaS brand isn’t being mentioned, those buyers will choose your competitors, and you won’t be able to do anything about it.
The biggest mistake?
Thinking this will “just happen” if you post more keyword-rich blog posts.
AI search visibility requires a more intelligent strategy.
Get it right, and you can dominate your SaaS category.
Get it wrong, and you’re invisible.
Why AI SEO for SaaS Brands is Crucial
Most B2B SaaS marketers know buyer behaviour has shifted.
AI answer engines like ChatGPT and Perplexity are accelerating that shift, and it’s happening right now.
In 2024, Gartner reported 75% of B2B buyers prefer a rep-free sales experience, and 6sense found 81% of buyers pick a vendor before speaking to sales.
And that was before ChatGPT went mainstream.
Buying decisions are already happening without you in the room, and they’re being heavily influenced by AI search engines.
If you’re not getting mentioned, you’re not in the conversation.
Ready to dominate your SaaS category?
Book a free consultation to discuss working with me as your AI SEO consultant to get your SaaS brand in front of more buyers today.
Why Trust Me as Your AI SEO Consultant?
I’ve been deeply involved in search optimization since 2009, building hands‑on expertise in technical search, local visibility, and content strategy.
In 2018, I served as Managing Director of a successful SEO agency, leading complex projects and helping businesses scale through search optimization.
Beyond that, I bring over 20 years of experience driving growth for fast‑growing B2B SaaS brands in both leadership and consulting roles.
This mix of technical know‑how and commercial insight means I understand the realities SaaS companies face when competing for attention.
Over the past 24 months, I’ve been closely studying how AI search engines like ChatGPT and Perplexity are changing the way SaaS brands gain visibility.
Partnering with me means working with a consultant who unites technical expertise, leadership experience, and insight into AI’s impact on SaaS discovery.
My objective as your AI SEO consultant is to ensure your SaaS brand stays visible, competitive, and future‑ready as AI continues to transform how B2B buyers search and make decisions.
If that aligns with your goals, book a free consultation and let’s discuss how we can position your SaaS brand to thrive in the AI search era.
How I Help SaaS Companies Win in AI Search
My work as an AI SEO consultant isn’t just about helping you get cited in ChatGPT.
I work with my clients on a AI search optimization strategy (AISOS) across the sources AI reads; your website, docs, review sites, profiles and press coverage.
This isn’t an overnight win. It’s a long-term strategy.
My AI Search Optimization Strategy (AISOS)
I developed the AISOS framework to help B2B SaaS brands get found, understood and cited by AI answer engines.
How does AISOS work?
The AISOS framework breaks down the complex world of AI search into actionable steps you can follow.
The framework focuses on three key areas of visibility:
- What you can’t control (the AI answer engines like ChatGPT)
- What you can partially control (Your own digital footprint)
- What you fully control (Your own website and content)
By addressing all three, you can build a long-term, future-proof strategy tailored for your SaaS brand that is easy to understand and tangible to execute.
By implementing and consistently maintaining these principles, you’ll be well-positioned to earn search visibility on a regular basis.
As AI raises the bar for quality and trust, SaaS companies that invest early in digital visibility will be best positioned for long-term success.
Ready to invest in your SaaS brands digital visibility?
Book a free consultation to discuss working with me as your AI search consultant to get your SaaS brand in front of more buyers today.
Comprehensive SEO Strategies Beyond AI Search
While the AISOS framework is designed to position your SaaS brand strongly within AI-driven search environments, traditional SEO best practices remain essential for sustained growth and visibility.
Here’s how I bring together proven SEO tactics with innovative AI-focused methods to deliver maximum impact:
Technical SEO for Seamless Crawlability and Performance
Technical SEO ensures your website is easy for search engines to crawl, index, and rank. This includes:
- Fixing crawl errors, broken links, and redirect issues
- Optimizing site speed and mobile responsiveness
- Enhancing site architecture with clear navigation and internal linking
- Implementing structured data (schema.org) for better AI and search engine understanding
- Managing XML sitemaps and robots.txt files to guide search indexing
Targeted Keyword and Prompt Research
Effective AI SEO starts with understanding not just traditional keywords, but also the prompts AI systems use to discover and surface content. I conduct:
- Comprehensive keyword research focused on buyer intent and SaaS-specific terms
- Analysis of AI answer engine queries to identify prompt phrases and natural language questions
- Topic clustering and keyword grouping to build semantically rich content hubs
Strategic Content Planning and Technical SEO Copywriting
Content is central to both traditional and AI SEO. I help you:
- Develop a data-driven content calendar aligned with product launches, buyer journey stages, and competitive gaps
- Craft SEO-optimized content that balances keyword integration with readability and user engagement
- Create FAQ sections, how-to guides, and thought leadership pieces tailored for AI answer formats
- Use technical SEO copywriting techniques to ensure search engines and AI engines understand your content’s relevance clearly
Ongoing Monitoring and Optimization
SEO is an ongoing process. I provide:
- Regular audits using tools like Google Search Console, Ahrefs, and SEMrush to monitor performance
- Continuous content updates and refreshes to maintain rankings and relevance
- Link building strategies that focus on high-quality, contextual backlinks and brand mentions
By combining these traditional SEO strategies with the AISOS framework, your SaaS brand will not only appear in AI answer engines but also dominate organic search results across all platforms, ensuring visibility, credibility, and long-term growth.
FAQ About AI SEO Consulting
An AI SEO consultant helps businesses improve their visibility in AI tools like ChatGPT and Perplexity by improving how their content is shown and cited.
An AI SEO consultant helps your website appear in AI-generated answers by fixing SEO issues and guiding your content strategy so tools like ChatGPT and Perplexity can understand and cite it.
Most AI SEO consultants charge between £1,000 and £5,000 depending on the scope, services, and size of your business. A digital visibility audit can cost around £500.
If your content is optimised and crawlable, you can appear in answers engines like ChatGPT within 2 to 6 weeks, but results vary by topic and competition.