Get Your SaaS Brand Recommended by AI Search Engines
Hi – I’m David Craig White, AI Search Consultant and I help B2B SaaS companies dominate AI-driven discovery and win more pipeline.
Over the past 20 years, I’ve helped SaaS brands grow through outbound sales.
Today, the B2B buyer journey has changed, and success now depends on being recommended by AI platforms like ChatGPT, Perplexity, and Gemini.
If you aren’t appearing in those results, you’re already losing deals without even knowing it.
Every week, thousands of B2B SaaS buyers ask ChatGPT, Perplexity, and other AI assistants for recommendations in your category.
If your brand isn’t mentioned, those buyers will choose your competitors, and you’ll never even know you lost the deal.
The biggest mistake?
Thinking this will “just happen” if you post more blogs.
AI search visibility requires a deliberate, sustained strategy.
Get it right, and you can own your SaaS category.
Get it wrong, and you’re invisible.
Why AI Search is Crucial for SaaS Companies
Most B2B SaaS marketers know buyer behaviour has shifted.
AI search engines like ChatGPT and Perplexity are accelerating that shift, and it’s happening right now.
In 2024, Gartner reported 75% of B2B buyers prefer a rep-free sales experience, and 6sense found 81% of buyers pick a vendor before speaking to sales.
And that was before ChatGPT went mainstream.
Buying decisions are already happening without you in the room, and they’re being heavily influenced by AI search engines.
If you’re not getting mentioned, you’re not in the conversation.
Ready to own your SaaS category?
Book a free consultation to discuss working with me as your AI search consultant to get your SaaS brand in front of more buyers today.
Why Trust Me as Your AI Search Consultant?
I’ve been deeply involved in search optimization since 2009, building hands‑on expertise in technical search, local visibility, and content strategy.
In 2018, I served as Managing Director of a successful SEO agency, leading complex projects and helping businesses scale through search optimization.
Beyond that, I bring over 20 years of experience driving growth for fast‑growing B2B SaaS brands in both leadership and consulting roles.
This mix of technical know‑how and commercial insight means I understand the realities SaaS companies face when competing for attention.
Over the past 24 months, I’ve been closely studying how AI search engines like ChatGPT and Perplexity are changing the way SaaS brands gain visibility.
Partnering with me means working with a consultant who unites technical expertise, leadership experience, and insight into AI’s impact on SaaS discovery.
My objective as your AI search consultant is to ensure your SaaS brand stays visible, competitive, and future‑ready as AI continues to transform how B2B buyers search and make decisions.
If that aligns with your goals, book a free consultation and let’s discuss how we can position your SaaS brand to thrive in the AI search era.
How I Help SaaS Companies Win in AI Search
My work as an AI search consultant isn’t about helping you get found in ChatGPT.
I work with my clients on a digital visibility strategy across the sources AI reads; your website, docs, review sites, profiles and press coverage.
This isn’t an overnight win. It’s a long-term strategy.
My Digital Visibility Strategy (CASE)
I developed the CASE framework to help B2B SaaS companies get found, understood and cited by AI answer engines.
Together, we will work through the following 4 pillars to ensure your SaaS brand identity appears visible, authoritive, trusted and transparent:
Crawlability – Make your website easy to find and parse: fast, well-structured, indexable, no duplicates, sensible robots/canonicals.
Authority – Earn trust off-site: reviews, partner listings, analyst/press coverage, all consistent and pointing back to you.
Sources – Publish source-of-truth content buyers and AI can cite: product pages, pricing, integrations, security, FAQs, docs, API refs, changelog.
Entities – Lock unambiguous company/product/people entities with clean schema and the same names/facts everywhere.
By implementing and consistently maintaining these principles, you’ll be well-positioned to earn search visibility on a regular basis.
As AI raises the bar for quality and trust, SaaS companies that invest early in digital visibility will be best positioned for long-term success.
Ready to invest in your digital visibility?
Book a free consultation to discuss working with me as your AI search consultant to get your SaaS brand in front of more buyers today.
FAQ About AI Search Consulting
An AI search consultant helps businesses improve their visibility in AI tools like ChatGPT and Perplexity by improving how their content is shown and cited.
An AI search consultant helps your website appear in AI-generated answers by fixing SEO issues and guiding your content strategy so tools like ChatGPT and Perplexity can understand and cite it.
Most AI search consultants charge between £1,000 and £5,000 depending on the scope, services, and size of your business. A simple audit can cost around £500.
If your content is optimised and crawlable, you can appear in answers engines like ChatGPT within 2 to 6 weeks, but results vary by topic and competition.