Practical, Authentic, No-Nonsense Sales Training Without the Motivational Fluff
If you’re looking for sales training that works, you found the right place.
My name is David Craig White, and I provide sales training and coaching solutions for B2B sales teams worldwide.
I have never met such an effective sales trainer in my 20-year sales career. I have been through countless training courses, from Franklin Covey to Sandler, and what David can teach you in half an hour adds more value than what most of these incredibly expensive and globally recognized courses can teach you in years.
Mel Simons – Senior Account Executive at Trustpilot
Why Sales Training?
Do your sales reps book low-quality meetings that don’t show up or fill your sales pipelines with poorly qualified opportunities?
Do you have to rely on your sales managers or top performers to close most of the deals to cover for underperformers every month?
Are you getting paid less commission than your top sales reps, despite longer working hours and higher stress levels?
Or maybe you have a strategic objective to increase revenue by increasing win rates and order values but have a team of heavy discounters.
These are just a few common challenges many sales leaders face today that indicate an urgent need for sales training.
But sadly, most of the sales leaders I know spend their days reporting, recruiting, firefighting and sitting in internal meetings.
This results in sales teams not getting access to the sales training and support that can help them reach their full potential.
My Sales Training Solutions
I provide tailor-made sales training solutions for business-to-business (B2B) sales teams anywhere in the world.
Most of my clients have been fast-growing software companies such as Trustpilot, Ocean.io, Mitek, Falcon Social (Brandwatch) and Clerk.io.
My online sales training workshops can also be delivered to individuals, such as entrepreneurs, small business owners and consultants.
My sales training solutions include a broad range of sales training workshops combined with sales coaching to ensure the training sticks.
“David is by far one of the strongest sales trainers I have ever come across…perhaps THE strongest!
Aki Danmark Palikaras – Director of HR at Maersk
My most popular sales training workshops cover; cold calling, how to beat gatekeepers, effective questioning techniques, buyer motives, objection handling, presentation mastery and negotiating.
Unlike other sales trainers, I don’t deliver the same generic out-of-the-box sales training for every client because every sales team is unique.
My sales training solutions are tailor-made based on the experience level of your team and the specific challenges and objectives of the training.
My Sales Training Framework & Methodology
Having worked with salespeople for more than 25 years, I have learnt that an inflexible, rigid approach to training often results in resistance.
My sales training methodology is designed to avoid resistance by providing the learner with a structured but flexible framework they can adjust to their style.
I am a strong believer in training people to be ethical and genuine sales professionals who respect their customers but are not a pushover.
“David is the best sales and leadership coach I have come across, and helped me develop in these areas like I would’ve never imagined possible. He’s structured, hardworking, passionate and a natural-born sales leader and coach.”
Michael Rosetti – Head of Sales Development at Ocean.io
The most important part of my methodology is that my sales training must always be part of a long-term training plan to ensure knowledge retention.
One-off training events are a waste of time and money because your team will apply and retain very little knowledge without follow-up.
Another important element of my framework is the benchmarking of your team.
Assessing the current knowledge and skill levels of your sales team before delivering training means we will be able to measure the ROI of the sales training.
Why Hire Me As Your Sales Trainer?
I have walked the walk as a sales rep, making hundreds of thousands of cold calls, beating gatekeepers, qualifying opportunities, and negotiating and closing deals.
I have also walked the walk as a sales leader for over ten years, managing sales reps, recruiting, firefighting and sitting in internal meetings like most.
And I have trained and coached over 5,000 salespeople in over 120 countries.
Some of my past clients have included many fast-growing companies, including Trustpilot, Siteimprove, Falcon.io (Brandwatch), SDL, Clerk.io and more.
My tailor-made sales training solutions, combined with world-class sales coaching, give me the edge over other sales trainers and help you get better results.
And my customer reviews suggest people agree.
“David is the BEST Sales Trainer/Coach I have ever come across. He can identify precise areas of improvement and emboldens sales reps to reach beyond their comfort zones. I cannot recommend David highly enough. This is your guy if you want to take your sales team to the next level.”
Graham Hillgren – Sales Executive at Trustpilot
There are many superlatives that could be thrown around to describe David, but for me, his most impressive attributes have always been his way of communicating to everyone that they can be as successful as they wish to be.
He approaches everyone and everything with sincerity and a 100% can-do attitude. If you’re in sales no matter at what level he’s a guy you can learn from and he’ll always have time to help you achieve your goals.
Tony Carballo – VP Sales at Trustpilot
“David is the best sales and leadership coach I have come across and helped me develop in these areas like I would’ve never imagined possible. He’s structured, hardworking, passionate and a natural-born sales leader and coach.”
Michael Rosetti – Head of Sales Development at Ocean.io
“I would define David as a sales encyclopedia with the ability to inspire each and everyone around him to be a better version of themselves and exceed sales quotas. With the ability to develop, coach and motivate sales talent in such a hands-on approach, rapid development and growth were not uncommon across the department.
Similar to his knowledge, his leadership qualities are second to none. Humbleness, visionary, people-centric, and strong motivator are among the characteristics that he demonstrated and always “walking the talk”. Hence, resulting in him being greatly admired and respected by all of his team.
With such a level of dedication and commitment to creating an environment prone to success, I would recommend to anyone working in sales; David is one of those guys you want to have in your corner/network.”
Aruven Ramen – Sales Development Representative at Ocean.io
David is an exceptionally talented sales coach who can operate at all levels, from grassroots to the boardroom. He operates with charisma and enthusiasm, energising those around him while helping individuals rapidly and memorably learn key skills.
As a person, David is an absolute gentleman, definitely someone I am glad I had the chance to work with.
James McDowell – Sales Executive UKI at Trustpilot
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