Unlock Your Sales Potential
Read my latest articles on B2B sales, and don't forget to check out my sales training and sales coaching services if you're looking for help for you or your sales team.
Published by David Craig White
What is the secret sauce for creating raving customer advocates that never leave? I’m talking about customers that will repurchase and renew time and time again and never even entertain a conversation with your competitor. Three words. Under Promise. Overdeliver. Amazon and Gong.io Set the Bar Although I had heard the saying ‘Under Promise. Overdeliver’ […]
Published by David Craig White
In this article, I share the most important sales negotiation strategy lessons I have learnt throughout my career and talk about the importance of negotiation cultures. During my sales career, I have been lucky enough to win clients in over 60 different countries. I’ve also trained and coached thousands of people in 128 countries and […]
Published by David Craig White
In this post, I am going to share with you the two critical negotiation lessons you need to learn from to improve your sales negotiation skills. If you want to learn how to negotiate, try having kids. When I became a father in 2010, I can honestly say my sales and coaching skills were tested […]
