Practical, Self-Paced B2B Sales Training Courses from Social Selling to Closing the Deal
Hi – I’m David Craig White, and I provide b2b sales training and sales coaching for salespeople, founders, freelancers and small business owners.
Whether you’re a seasoned sales professional or a complete beginner, I’ve got a comprehensive range of sales courses for everyone.
Click on any of the course thumbnails below to read more.
The How to Master Sales Training Courses
All of my sales training courses are available to buy individually or as part of the How to Master Sales program for only £499 £199 until the end of the month.
If you prefer instructor-led learning, check out my online sales training classes.
What People Are Saying About My Sales Training
“David is the BEST Sales Trainer/Coach I have ever come across. He can identify precise areas of improvement and emboldens sales reps to reach beyond their comfort zones. I cannot recommend David highly enough. This is your guy if you want to take your sales team to the next level.”
Graham Hillgren – Sales Executive at Trustpilot
I have never met such an effective sales trainer in my 20-year sales career. I have been through countless training courses, from Franklin Covey to Sandler, and what David can teach you in half an hour adds more value than what most of these incredibly expensive and globally recognized courses can teach you in years.
Mel Simons – Senior Account Executive at Trustpilot
David White is a highly well-performed professional that always ceases to amaze me. We have worked together for three years. Without his help and professional assistance, I would not have been the top salesperson I am today.
Taking me in as a person with very little sales experience, within the three years that we have been working together, he taught me to think out of the box and helped me understand the true value of how to succeed in sales. He helped me focus on my goal; he encouraged and gave me full attention to the areas I needed work on. I would highly recommend David White to anyone and any company.
Firdes Fiona Rakipi – Account Executive at Trustpilot
Every single time I needed inspiration and guidelines for improving and achieving my sales goals, David White was there to provide not only great feedback but facts and proven theories that he has been collecting and implementing in his career.
I´m not afraid to visualize David as one of the future sales training gurus that will impact and inspire professionals in all fields by following his thoughts and very well-balanced human perspectives about what a super salesperson should be.
Juan DeDios Garza – Founder at DeDios.dk
“I would define David as a sales encyclopedia with the ability to inspire each and everyone around him to be a better version of themselves and exceed sales quotas. With the ability to develop, coach and motivate sales talent in such a hands-on approach, rapid development and growth were not uncommon across the department.
Similar to his knowledge, his leadership qualities are second to none. Humbleness, visionary, people-centric, and strong motivator are among the characteristics that he demonstrated and always “walking the talk”. Hence, resulting in him being greatly admired and respected by all of his team.
With such a level of dedication and commitment to creating an environment prone to success, I would recommend to anyone working in sales; David is one of those guys you want to have in your corner/network.”
Aruven Ramen – Sales Development Representative at Ocean.io
*Offer expires at the end of the month – Normal price £499
Why Sales Training?
Do your sales reps book low-quality meetings that don’t show up or fill your sales pipelines with poorly qualified opportunities?
Do you have to rely on your sales managers or top performers to close most of the deals to cover for underperformers every month?
Are you getting paid less commission than your top sales reps, despite longer working hours and higher stress levels?
Or maybe you have a strategic objective to increase revenue by increasing win rates and order values but have a team of heavy discounters.
These are just a few common challenges many sales leaders face today that indicate an urgent need for sales training.
But sadly, most of the sales leaders I know spend their days reporting, recruiting, firefighting and sitting in internal meetings.
This results in sales teams not getting access to the sales training and support that can help them reach their full potential.
My Sales Training Solutions
I provide tailor-made sales training solutions for business-to-business (B2B) sales teams anywhere in the world.
Most of my clients have been fast-growing software companies such as Trustpilot, Ocean.io, Mitek, Falcon Social (Brandwatch) and Clerk.io.
My online sales training workshops can also be delivered to individuals, such as entrepreneurs, small business owners and consultants.
My sales training solutions include a broad range of sales training workshops combined with sales coaching to ensure the training sticks.
“David is by far one of the strongest sales trainers I have ever come across…perhaps THE strongest!
Aki Danmark Palikaras – Director of HR at Maersk
My most popular sales training workshops cover; cold calling, how to get past the gatekeeper, effective questioning techniques, buyer motives, objection handling, presentation mastery and negotiating.
Unlike other sales trainers, I don’t deliver the same generic out-of-the-box sales training for every client because every sales team is unique.
My sales training solutions are tailor-made based on the experience level of your team and the specific challenges and objectives of the training.
My Sales Training Framework & Methodology
Having worked with salespeople for more than 25 years, I have learnt that an inflexible, rigid approach to training often results in resistance.
My sales training methodology is designed to avoid resistance by providing the learner with a structured but flexible framework they can adjust to their style.
I am a strong believer in training people to be ethical and genuine sales professionals who respect their customers but are not a pushover.
“David is the best sales and leadership coach I have come across, and helped me develop in these areas like I would’ve never imagined possible. He’s structured, hardworking, passionate and a natural-born sales leader and coach.”
Michael Rosetti – Head of Sales Development at Ocean.io
The most important part of my methodology is that my sales training must always be part of a long-term training plan to ensure knowledge retention.
One-off training events are a waste of time and money because your team will apply and retain very little knowledge without follow-up.
Another important element of my framework is the benchmarking of your team.
Assessing the current knowledge and skill levels of your sales team before delivering training means we will be able to measure the ROI of the sales training.
Why Hire Me As Your Sales Trainer?
I have walked the walk as a sales rep, making hundreds of thousands of cold calls, beating gatekeepers, qualifying opportunities, and negotiating and closing deals.
I have also walked the walk as a sales leader for over ten years, managing sales reps, recruiting, firefighting and sitting in internal meetings like most.
And I have trained and coached over 5,000 salespeople in over 120 countries.
Some of my past clients have included many fast-growing companies, including Trustpilot, Siteimprove, Falcon.io (Brandwatch), SDL, Clerk.io and more.
My tailor-made sales training courses, combined with world-class sales coaching, give me the edge over other sales trainers and help you get better results.
And my customer reviews suggest people agree.
There are many superlatives that could be thrown around to describe David, but for me, his most impressive attributes have always been his way of communicating to everyone that they can be as successful as they wish to be.
He approaches everyone and everything with sincerity and a 100% can-do attitude. If you’re in sales no matter at what level he’s a guy you can learn from and he’ll always have time to help you achieve your goals.
Tony Carballo – VP Sales at Trustpilot
“David is the best sales and leadership coach I have come across and helped me develop in these areas like I would’ve never imagined possible. He’s structured, hardworking, passionate and a natural-born sales leader and coach.”
Michael Rosetti – Head of Sales Development at Ocean.io
“I would define David as a sales encyclopedia with the ability to inspire each and everyone around him to be a better version of themselves and exceed sales quotas. With the ability to develop, coach and motivate sales talent in such a hands-on approach, rapid development and growth were not uncommon across the department.
Similar to his knowledge, his leadership qualities are second to none. Humbleness, visionary, people-centric, and strong motivator are among the characteristics that he demonstrated and always “walking the talk”. Hence, resulting in him being greatly admired and respected by all of his team.
With such a level of dedication and commitment to creating an environment prone to success, I would recommend to anyone working in sales; David is one of those guys you want to have in your corner/network.”
Aruven Ramen – Sales Development Representative at Ocean.io
David is an exceptionally talented sales coach who can operate at all levels, from grassroots to the boardroom. He operates with charisma and enthusiasm, energising those around him while helping individuals rapidly and memorably learn key skills.
As a person, David is an absolute gentleman, definitely someone I am glad I had the chance to work with.
James McDowell – Sales Executive UKI at Trustpilot