Professional Sales Process Consulting Services for Startups and Small Business Owners
Are you a startup or small business owner looking for a sales process consultant who can implement commercial structure across your business?
My name is David Craig White, and I provide sales process consulting to startups and small businesses looking to scale their businesses more efficiently and increase revenue.
“David is a very skilled and experienced SaaS sales leader with profound knowledge of all aspects of GTM for a tech company. I strongly recommend him as a very powerful sales leader that can create an impact where it matters.”
Michael Heiberg – Founder & CEO at Ocean.io
What Does a Sales Process Consultant Do?
When I am hired as a sales process consultant, the core objective of my role is to add structure and organisation to your business.
And the ultimate goal should always be to increase efficiency, transparency and revenue.
I am often brought in to help optimise, automate and align sales and marketing processes to improve lead generation processes, sales forecasting and more.
Each client I work with varies in size, structure and requirements, so let me give you an example of one of the most recent projects I completed.
Ocean.io is a tech startup in Denmark with a sales team of under ten people. They had existing customers, a new CRM and not many processes.
This meant they had an unorganized team working inefficiently and could not run simple reports to measure progress or forecast sales results.
Ocean.io had plans to raise funding, scale their sales team and grow the business fast, and they knew they needed better processes.
The New Sales Process
After working through my six-stage sales process consulting framework with the senior leadership team at Ocean.io, I was able to make the following changes:
- Change the sales and marketing process for incoming and outgoing campaigns
- Create a process in the CRM for automating marketing leads
- Create an automated process for outbound sales campaign data
- Rebuild the deal stages used by the new business sales team
- Build a complete sales forecasting model for multiple teams
- Create multiple new custom fields to make sales data more transparent
- Rebuild the entire CRM layout and make it cleaner and easier to work with
Most of the changes implemented for this project were in the Hubspot CRM and supported by other external tools.
“David is a strong sales-driven leader with fantastic empathy and a great personality who develops people, teams and leaders by investing time in understanding where they are, what their potential is and empowering them to take full advantage of their talent – aligned with the company objectives and a no BS attitude.”
Jesper Lindhardt – President & COO at Ocean.io
The Results of Sales Process Consulting
As a result of these changes, in the following 12 months, Ocean.io were able to:
- Efficiently double their sales team
- Increase their sales revenue x7
- Increase their average order value x8
- Dramatically improve sales and marketing alignment and efficiency
- Dramatically improve customer success processes
- Accurately forecast new and existing sales results
- Land a Series A funding round of $7 million
How Much Does Sales Process Consulting Cost?
It’s very difficult to estimate the cost of any sales process consultant project without having a chat and doing some analysis.
But what typically works best if we decide to work together is that we start with a 10-hour block of consulting and see how far we get.
The cost for 10 hours of consulting is £1,800+ vat
“This guy gets the job done! David has been instrumental to eMagCreator’s success in many ways. Not only did he optimize workflows, dashboards and metrics in Salesforce, but also systemized and LEAN’ed the whole sales process.”
Ebbe Nygaard | Sales Director (Germany) | eMagCreator
After several years of working together, I was surprised that David still managed to exceed my expectations when hired as a business consultant.
His experience with sales and all processes involved, combined with his technical knowledge on leading platforms like Marketo and Salesforce, has made David our prime choice for keeping our sales processes lean and effective.
Martin Andre Jonck – CEO at Papeer International ApS
David is one of the best sales leaders I know. I’ve seen him single-handedly transform teams that lacked focus and strategy into high-performance commercial teams. He’s a real pragmatic and hands-on leader and is especially capable in helping teams understand their priorities.
Thijs van Donselaar – Head of Demand Generation at Ocean.io