Unique Selling Points (USP) Exercise

Greetings, everyone, my name is David Craig White, and I will be joining you to deliver some sales training workshops.

To make the training as relevant and valuable as possible, I would appreciate it if you all take 5 minutes to complete the following exercise.

Unique Selling Points (USP) Exercise

Name(Required)

Email(Required)

Which solution have you been selling?(Required)

What are the two most common types of companies you sell to most?(Required)

Who are the two most common personas (job title) you engage within those companies?(Required)

Which are the two most common challenges those personas faces?(Required)

Your Top Unique Selling Points (USP's)

Write down a short statement of the top 3 unique selling points your solution offers that are relevant to the above personas and why. These USPs could be the features of your product or services included.

Unique Selling Point 1(Required)

Unique Selling Point 2(Required)

Unique Selling Point 3(Required)