Are you a sales leader wondering if sales coaching can unlock the true potential of your team but lacking the resources to do it yourself?
Sales coaching is, by far, the most effective tool for getting the best out of your team.
But sadly, most sales leaders simply don’t have the time or resources to plan and deliver coaching sessions on a regular basis, if at all.
I know this because I worked as a sales leader for almost ten years, spending my day’s forecasting, reporting, recruiting, firefighting and sitting in internal meetings.
What is Sales Coaching?
Many people confuse coaching with training, but they are very different.
Sales training is very instructor-led, with the trainer giving all the answers and instructions.
Coaching is about helping people find the answers for themselves.
This results in a more confident, independent and accountable individual who doesn’t go running to their sales leader for all the answers.
Why Sales Coaching?
One of the reasons sales coaching is so effective is that it is tailored to each individual’s needs and preferred coaching styles.
This means I can work with Susanne on improving her cold calling skills and then work with Jacob on his ambitious goals for the next quarter.
You may also have team members with mental health issues that are holding them back, which is another crucial area where coaching can help.
When you dedicate time to getting to know and understand the individuals in your team, you can influence and help them on another level.
This personal investment in that individual helps build trust, confidence and loyalty.
And happy, motivated salespeople complain less and perform more.
My Sales Coaching Framework
I use the ACE Sales Coaching Framework, designed to benchmark, coach, and evaluate the performance of your sales team and the return on investment of sales coaching.
My goal is to create a culture of constant improvement where each individual is driving towards their own specific sets of personal goals.
When you measure, coach and evaluate your team on an ongoing basis, it becomes much easier to identify areas for improvement and take action.
Why Hire Me As Your Sales Coach?
Coaching is my passion, and I am constantly looking to drive myself and my clients to refuse to live in a world where being average is acceptable – because it’s not.
Beyond this, here are the top three reasons you should consider hiring me as your sales coach.
1. I’ve Walked the Walk
Sales teams are always resistant to working with sales trainers or a fluffy sales coach with little to no sales experience.
I have over 20 years of hands-on experience in cold calling, booking meetings and closing deals, and I’ll happily show your team how it’s done.
2. I’m an Advanced & Educated Sales Coach
I am a Neuro-Linguistic Master Practitioner (NLP) and am certified by the Harvard ManageMentor Coaching program.
I also hold several psychology-based and mental health diplomas and have over 1,000 hours of experience as a coach.
Sales experience will only get you so far as a sales coach, as you often need to use advanced coaching strategies to help people progress.
3. I Get Results
I have trained and coached over 5,000 people in over 120 countries.
“David is by far one of the strongest trainers and coaches I have ever come across…perhaps THE strongest!
Aki Danmark Palikaras – HR Director at Maersk
My past clients include Trustpilot, Siteimprove, Clerk.io, RWS Group, and Falcon.io, where I have a proven track record of helping individuals succeed (read my reviews).
I pride myself on delivering high-quality work. As a result, more than 80% of my new customers come from word-of-mouth.
Sales Coaching for Individuals
I also provide private one-to-one sales coaching for private individuals looking to improve their sales skills and confidence levels.
The format of these sessions is typically the same, and I offer a flexible schedule, including limited weekday evenings.
Sales Coaching FAQ
If you or your team are open to improving your sales skills, the answer is yes.
Sales coaching is very often considered for less experienced sales people, however, it is top performers that can get the most value from having a sales coach.
Coaching is usually more beneficial for more experienced sales people because in order to find the solutions for yourself, you will need a certain level of knowledge.
For new sales people I usually recommend sales training first, followed up with coaching in the following weeks.
When working as a sales coach, I typically work with three types of coaching depending on the scenario and individuals.
Skills Coaching – This is the most common coaching used for sales teams. It is where I work with people on developing various sales skills.
Skills coaching is often done via listening to live calls or call recordings and maybe even role plays for newer sales reps.
Performance Coaching – This is where I will focus on working with sales reps on improving their performance levels, similar in many ways to a forecast meeting.
This can include working on things such as goal setting, time management or sales forecasting, to name just a few areas.
I often work with sales leadership teams to help them transform their weekly forecast meetings into performance coaching sessions which are much more valuable.
Transformational Coaching – This is one of the most advanced types of coaching that requires patience and a lot of coaching experience.
Transformational coaching is where I work with an individual on a very personal level to help change their beliefs and behaviours dramatically.
One of my fundamental rules for coaching is never to try and coach someone who does not want to be coached.
I have some fantastic success stories with underperforming sales reps who were on the verge of being axed, but those reps were open to coaching.
That being said, I always like to make my own judgement on every individual as I often discover reps are labelled unfairly and are often great to work with.
One of the major benefits of working with an external sales coach is that I can get breakthroughts with team members you cannot.
This isn’t because I am more experiened or skilled than you – it’s because people often don’t always feel comfortable opening up to their managers.
Yes – I actually prefer to work with the sales leadership team and create a coaching culture that continues when I am gone.
My sales coach training is typically packaged in to a sales team coaching project, so I can work with the team and sales leaders at the same time.
I suppose the real question is what is the cost of not doing it? 😉
My sales coaching for individuals typically starts from £1,799 per year for 10 hours of live coaching and ongoing support via email.
For teams, I offer various packages based on the scale of the project so would need to know a little more before giving out any estimates.
I am more than happy to provide you with multiple references from my past and present clients.
You can also read some of my many customer reviews where you can find a broad range of feedback from individuals I have helped over the years.
Book a Free Consultation Call
Complete the form below to request a call back if you want to discuss hiring me as a sales coach for you or your team today.