Avoid Painful Mistakes & Grow Your Business Faster
Are you a startup founder or small business owner looking for a business coach in Manchester who can help you scale faster?

My name is David Craig White, and I am an experienced commercial leader, entrepreneur and coach with a proven track record of helping startups scale.
I provide business coaching services to startups and small businesses in Manchester looking to scale faster and increase revenue.
What is Business Coaching?
Business coaching is the process of partnering with a business coach over a period of months or years to help you achieve your goals.
A business coach is typically someone with experience as an entrepreneur or small business owner who is also a qualified coach.
Business coaching is ideal for business leaders with working knowledge of running a business but who want to develop those skills further.
For founders or business owners with very limited working knowledge or time, I would recommend small business consulting.
Why Business Coaching?
Making mistakes is an important part of the journey for any founder or small business owner, but some mistakes can have a huge impact on the future of your business.
Working with a business coach who has already seen or made these mistakes will help save you time and money and increase your chances of business success.
Business leaders commonly hire me as a business coach in Manchester to help get a new business off the ground or scale an existing business.
Business coaching is perfect business leader who feels a little stuck, needs help in an unfamiliar area or wants to be pushed to achieve more.
The Benefits of Business Coaching
There are many benefits of business coaching, but apart from helping you scale faster and more efficiently, a business coach can also help you;
Make decisions with more confidence
Improve your leadership skills
Reduce mistakes caused by reactive thinking
Control your stress levels
Learn how to handle difficult employees
Master time management and prioritization
Ultimately, the benefits of business coaching will depend on the specific challenges and goals of you and your business.
My Coaching Process
When I work as a business coach, I use the ACE Coaching Framework, a 3-phase process for analyzing, coaching and evaluating every project.
During the initial analysis phase, we will discuss the key challenges of your business and benchmark the current status of these so we have something to measure progress.
After setting some short and long-term goals, we will then begin the coaching phase over an agreed period of weeks and months.
We will then move into the evaluation phase where we will measure the progress made, create a new benchmark and re-assess or continue to the next milestones.
Using the ACE Coaching Framework allows me to provide a transparent overview to all of my clients so you can see the results and measure your return of investment in coaching.
Why Me As Your Business Coach in Manchester?
I have been working as a commercial leader, coach and consultant for some of Europe’s fastest-growing tech startups and scale-ups over the past 15 years.
Those businesses include Trustpilot, Zmags, Falcon.io (Brandwatch), Clerk.io, Siteimprove and Ocean.io, to name a few.
“David is a very skilled and experienced SaaS sales leader with profound knowledge of all aspects of GTM for a tech company. I strongly recommend him as a very powerful sales leader that can create an impact where it matters.”
Michael Heiberg – Founder & CEO at Ocean.io
During this time, I have also founded my own startups including Advertiise, SalesPlayers and a few other smaller local projects that I launched for others.
And I have also launched plenty of others that did not work out – yes, we’re all human.
I have a diverse range of experience in all commercial areas including sales, recruitment, sales process, website design, marketing and marketing automation, SEO and many others.
As a coach, I have trained and coached over 5,000 people in over 120 countries.
I am a Master Practitioner of Neuro-Linguistic Programming (NLP) coaching and am certified by the Harvard ManageMentor Coaching program.
And I also hold several psychology-based and mental health diplomas and have over 1,000 hours of advanced one-to-one coaching experience.
Costs for Business Coaching in Manchester
For business coaching in Manchester, my rates start from £125 per session for long-term agreements plus any associated travel costs.
For new clients, I often recommend starting with a 10-hour coaching block, giving us enough time to progress and evaluate working together.
I also offer online business coaching, which is more flexible, cost and time-effective and could be used in combination with my local services as a business coach in Manchester.
Book a Free Consultation
Complete the form below to request a free consultation call to discuss your business coaching needs with me today.