Authentic, No-Nonsense Business Coaching in Liverpool Without the Motivational Fluff
If you’re looking for business coaching in Liverpool, you found the right place.
My name is David Craig White and I offer no-nonsense business coaching to ambitious founders and business owners who want to grow.

What is Business Coaching?
Similar to startup consulting, business coaching is the process of helping you grow your business via a series of one-to-one coaching sessions.
A business coach is typically someone with experience as an entrepreneur or business owner, but is, more importantly, a skilled coach.
Business coaching is for founders and business owners of all levels who have knowledge of running and scaling a business, but want to further develop those skills.
It’s very easy to become blinkered when you are buried in the day-to-day management of your own business, but a coach can help remove those blinkers.
Whether you’re the Founder of a new startup or the owner of an existing small company, business coaching can help you scale with confidence.
Making mistakes is an important part of the journey for any founder or small business owner, but some mistakes can have a huge impact on the future of your business.
Working with a business coach who has already made these mistakes can help you avoid them and in some cases can save your business.
The Benefits of Business Coaching
There are many benefits of business coaching, but apart from helping you scale your business faster and more effeciently, a business coach can also help you;
- Make decisions with more confidence
- Improve your leadership skills
- Reduce mistakes caused by reactive thinking
- Control your stress levels
- Learn how to handle difficult employees
- Master time management and prioritization
- The list is endless
Ultimately, the benefits for every business owner are unique because everyone has their own specific challenges and goals they want to focus on.
My Coaching Process
When I work as a business coach, I use the ACE Coaching Framework, which is a 3-phase process for analyzing, coaching and evaluating every project.
During the initial analysis phase, we will discuss the key challenges of your business and benchmark the current status of these so we have something to measure progress.
After setting some short and long-term goals, we will then begin the coaching phase over an agreed period of weeks and months.
We will then move into the evaluation phase where we will measure the progress made, create a new benchmark and re-assess or continue to the next milestones.
Using the ACE Coaching Framework allows me to provide a transparent overview to all of my clients so you can see the results and measure your return of investment in coaching.
Why Hire Me As Your Business Coach?
I have worked as a commercial leader, coach and consultant for some of Europe’s fastest-growing tech startups and scale-ups over the past 15 years.
Some of those businesses include Trustpilot, eMagCreator, Zmags, Falcon.io (Brandwatch), Siteimprove, Ocean.io, all of which I helped scale globally.
“David is a very skilled and experienced SaaS sales leader with profound knowledge of all aspects of GTM for a tech company. I strongly recommend him as a very powerful sales leader that can create an impact where it matters.”
Michael Heiberg – Founder & CEO at Ocean.io
During this time, I have also founded my own startups including Advertiise, SalesPlayers and a few other smaller local projects that I launched for others.
And I have also launched plenty of others that did not work out – yes, we’re all human.
I have a diverse range of experience in all commercial areas including sales, recruitment, sales process, website design, marketing and marketing automation, SEO and many others.
As a coach, I have trained and coached over 5,000 people in over 120 countries.
I am a Neuro-Linguistic Master Practitioner (NLP) and am certified by the Harvard ManageMentor Coaching program.
And I also hold several psychology-based and mental health diplomas and have over 1,000 hours of advanced one-to-one coaching experience.
Business Coaching Costs
My business coaching costs range from as low as £125 per session for long-term agreements to £250 per session for one-off sessions.
For new clients, I often recommend starting with a 10-hour coaching block, giving us enough time to progress and evaluate working together.
The cost for 10 hours of coaching for a single individual is £1,750 (15,000 kr)+ vat and excluding any associated travel and accommodation costs.
Business Coaching Locations
The majority of my clients prefer online business coaching as it is more flexible, cost and time-effective.
I also work as a business coach in Manchester and provide business coaching in London, Copenhagen and mainland Europe, depending on my schedule and the size of the project.
Ready to Talk?
Complete the form below to request a callback so we can have a chat about your objectives, and you can ask questions about my coaching services.