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David Craig White

Startup Consultant & Executive Coach

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Objection Handling in 6 Simple Steps

Published by David Craig White

Objection Handling Strategy

Having an objection handling strategy is critical to your sales success. In this post, I share a simple 6-step strategy you can use to handle any sales objection. When prospects raise objections, it either means they’re interested in buying, or they’re not interested in buying. Your job is to figure out which one, quickly. I […]

The Three Types of Sales Objections

Published by David Craig White

Types of Sales Objections

There are three types of sales objections you must learn to identify before trying to handle objections from your prospects. 1. Smokescreens The smokescreen is by far the most common of the types of sales objection you’ll come across. It’s a false objection used to disguise the real one. Two common examples of a smokescreen […]

How to Handle Sales Objections

Published by David Craig White

How to Handle Sales Objections

Throughout the sales process, you’ll have to handle a variety of objections from your prospects. They will tell you they’re not interested, they’re happy with what they have, your pricing is too high, your solution does not meet their standards, and so on. I find that most salespeople are poorly prepared to handle sales objections. […]

10 Benefits of a Career in Sales

Published by David Craig White

A Career in Sales

Every year, millions of students worldwide work crappy jobs, live in debt, and study long and hard to chase their dream of a career in their chosen profession. Meanwhile, many less educated people build healthy careers and gain valuable work experience in the sales profession while at the same time getting paid and supporting the […]

How to Control Your Emotions

Published by David Craig White

How to Control Emotions

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Blog Topics

  • B2B Sales Tips (22)
  • Coaching (2)
  • Sales Leadership (3)

Recent Posts

  • How to Create a Website: The Ultimate Guide for Startups
  • Domain Name Registrars
  • How to Be More Confident
  • How to Handle Competition in Business
  • How to Sell Value Using Features, Benefits, and Outcomes (FBO)
  • The Buying Zone
  • How to Identify Negotiation Tactics
  • 15 Characteristics of Elite Sales Professionals
  • Limiting Beliefs
  • Cold Calling Scripts
  • Salesperson Types – The Hunters, Farmers & Hybrids
  • How to Create Raving Customer Advocates
  • Sales Negotiation Lessons
  • How to Negotiate with Alex
  • Death by Micro-Pitching
  • What is a Gatekeeper?
  • 7 Ways to Get Past the Gatekeeper
  • How to Detect Gatekeeper Lies
  • How to Get Past the Gatekeeper
  • Why Cold Calls Fail – 2022 Update
  • Objection Handling in 6 Simple Steps
  • The Three Types of Sales Objections
  • How to Handle Sales Objections
  • 10 Benefits of a Career in Sales
  • How to Control Your Emotions

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